Why a Digital Marketing Strategy is Indispensable

Michael Finnigan
Mar 12, 2020
If you are running an online business and have customers whom you reach out to online, it does not automatically mean that you have established a digital marketing strategy.

Reasons to Improve Your Current Content Marketing Strategy

Michael Finnigan
Mar 05, 2020
Are you content with your current content marketing practices? Improving daily marketing tactics can easily turn out to be a boundless and cyclical process, and one that takes a good amount of testing to get just right.

Gen Z and the Ways to Reach them

Michael Finnigan
Jan 27, 2020
As we have reached 2020, it is time for us to think about the new generation, or the next generation of consumers, the Generation Z. This category of customers includes all those who are born between 1964 and 2014, and as per the market experts, this group of consumers will be flooding the market very soon.

Common Misconceptions in Marketing Among Small Businesses

Michael Finnigan
Jan 20, 2020
Business marketing is an ongoing process which every company should undergo in order to be successful. In this competitive world, effective marketing and continuous funding via business loans has become the norm.

Social Media Marketing Problems You May Encounter

Michael Finnigan
Dec 09, 2019
Nowadays, it’s very uncommon to find someone who doesn’t have at least one social media account. Hence, integrating it into your business will be a great choice. In fact, many small and established companies tend to use social media platforms to reach out to the maximum number of customers.

What You Should Know About Starting a Membership Business Online

Michael Finnigan
Nov 28, 2019
It seems like a good idea to operate a membership-based business online. Picture yourself seeing outstanding amounts flowing into your business while you take pleasure in the fact that revenue is expected to continue in the future.

Selecting the Best Strategy for Your Business

Michael Finnigan
Nov 25, 2019
The term ‘business strategy’ refers to a plan of measures to be taken to accomplish business goals in the long run. Having the right strategy in place will make it easy to measure the direction in which your business is going.

Methods to Optimize Your Content for SEO

Michael Finnigan
Nov 11, 2019
Optimizing copy for SEO can seem like a daunting task, but it does not have to be. You can do plenty of things to easily and quickly make your copy more web optimized. Keep reading for simple yet effective methods to achieve it.

Ways to Make Email Marketing Efforts Better

Michael Finnigan
Oct 24, 2019
This is the kind of marketing where electronic mail is used as a channel to communicate either fundraising or commercial ideas to customers. Email marketing is something that needs to be handled tactfully and carefully. Neither can you afford to just flood one’s inbox with scam-like emails, nor can you afford to send nothing at all.

Customers Have Their Say on B2B Marketing

Michael Finnigan
Jul 22, 2019
Businesses at times overuse their marketing strategies. Whether they pick B2C or B2B marketing to go with, the process itself no longer impresses customers the way it used to. In fact, these days, if you are not careful, your marketing tactics can easily end up boring them.