Attention: Retention!

Arguably one of the most significant of all mobile marketing metrics, retention is the basis of monetization and functions as an important component in predicting future revenue and lifetime value. Retention is both a key metric and possibly the number one pain point for marketers, demonstrating exactly how hard it is to get users to your app and keep them there over time. This is the result of a massive amount of competitors and highly demanding users expecting nothing short of a superior experience. The report covers important global trends on retention, comparing install types, operating systems, and key markets. In addition, specific benchmarks by country and category are provided - both interquartile averages and the performance of the top 10%. This enables marketers to understand how they are performing in relation to their competitors, while also demonstrating the potential of their app's category in a respective market. ...DOWNLOAD THE FREE E-BOOK TO LEARN MORE.