Hospitable or Hostile? The Impact of Daily Deals in the Hotel Sector of the Hospitality Industry

Hospitable or Hostile? The Impact of Daily Deals in the Hotel Sector of the Hospitality Industry

Hospitable or Hostile? The Impact of Daily Deals in the Hotel Sector of the Hospitality Industry

Daily deal promotions have been widely adopted by the hospitality industry and although academic interest is growing there is still a lack of hospitality based academic research of this phenomenon. The current literature suggests that there are three stakeholders of daily deal promotions: the website, the merchants and the customers... DOWNLOAD THE FULL E-BOOK TO LEARN MORE.

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