Post-COVID Festive Shopping Season

Easing restrictions due to Covid-19 has seen growth rates stabilising across the Apparel, Consumer Electronics and Home & Garden industries. According to a study, it was found that Online Shoppers discover new brands and products equally on Online Retail Websites and on Search Engines, making "Search" a key channel to influence consumer decisions. By using in-market audiences, Retailers can effectively reach consumers during their journey, and through Microsoft Advertising's Machine-learning powered predictive intelligence, they can identify users who have shown purchase intent signals within a particular category. To learn more, download the free "Post-COVID festive shopping season" e-book.