The State of Finance App Marketing in APAC

The financial technology sector - better known as FinTech - has been growing at a staggering pace in the last several years. According to EY, global adoption of FinTech services has leaped from 16% in 2015 to 64% in 2019! There is fertile ground for innovation in the space as demonstrated in the variety of services offered including mobile banking, mobile payments and transfers, digital currencies, blockchain, loans,investments, insurance, and more. Interestingly, much of this innovation is driven by digital and non-bank entities, rather than by the traditional financial and banking system. The rise of innovative FinTech companies has also led banks and other regulated financial institutions to adopt new technologies and develop similar capabilities. As such, the industry is driven upwards by two powerful forces: innovative, mobile-first or mobile-only companies attracting massive investments, and traditional companies in the financial sector with deep pockets. ...DOWNLOAD THE FREE E-BOOK TO LEARN MORE.