The Uninstall Threat

In the competitive app marketing space, it is no wonder that apps are having a hard time retaining users. With too many competitors to count, and increasingly high user expectations, an app that does not deliver on all fronts — and fast — simply won’t be used. Even worse, it will be uninstalled. Removing an app from a device can be seen as an aggressive move, clearly indicating that something is wrong. Understanding why, when and which users uninstall apps is extremely important in the fight against churn. In a freemium-dominated space, securing ongoing usage is absolutely vital to success. Without it, monetization becomes all but impossible. Industry trends and benchmarks in this report can play an important role in helping app marketers who are actively measuring and optimizing this metric, while raising awareness among those who are not. DOWNLOAD THE FREE E-BOOK TO LEARN MORE.