Market research

Why are Marketing Teams Obsessed with Customer Segmentation for Market Research?

Why are Marketing Teams Obsessed with Customer Segmentation for Market Research?

Michael Finnigan
May 31, 2021
Customer segmentation is a marketing technique that supports your efforts to understand and target a specific audience. Through this technique, you will save money and reach the right customers with the right message. In other words, customer segmentation is a marketing tool to ensure that you target the exact audience.
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