There has been a big change in how business is done following COVID-19, even as organizations worldwide are adapting to the new situation. Phrases such as ‘click and collect’ are now part of the business nomenclature, but many small organizations lack a web presence.
In what way can a small-to-medium-sized business support customers when it is in a state of uncertainty? SMB leaders must stay more flexible, plus understand the feelings and requirements of their customers more than before.
Even though small businesses belong to a varied group, most of them have a few things in common. For instance, they all want their businesses to thrive as soon as possible. Secondly, most small-business owners depend on their websites to market their brand and build a reputation for their company in the industry in order to draw more customers.
If you are running an online business and have customers whom you reach out to online, it does not automatically mean that you have established a digital marketing strategy.
Are you content with your current content marketing practices? Improving daily marketing tactics can easily turn out to be a boundless and cyclical process, and one that takes a good amount of testing to get just right.
It might be very much exciting and daunting for you when you launch your own business. As an entrepreneur trying to get his/her business off the ground, you will have to do your part on unappealing work; however, it will be worth it in the long run.
There are several unexpected events that may disrupt the smooth journey of a customer, including distractions and unplanned discoveries. This journey is worth mapping, because it would give you a clear picture of the process of business and help you build a better relationship with your customers in the future. Below are some of the […]
Businesses at times overuse their marketing strategies. Whether they pick B2C or B2B marketing to go with, the process itself no longer impresses customers the way it used to. In fact, these days, if you are not careful, your marketing tactics can easily end up boring them.
What makes a good business owner stand out is the attention and care they give to their customers. But how do you offer value to them if you don’t know your target audience? Many business owners focus on delivering the product but skip a very important step: identifying the ever-changing needs of their customers.
