There has been a big change in how business is done following COVID-19, even as organizations worldwide are adapting to the new situation. Phrases such as ‘click and collect’ are now part of the business nomenclature, but many small organizations lack a web presence. Social distancing guidelines are established almost everywhere, so customers are expecting digital and contactless commerce. Therefore, organizations have to welcome the aforementioned expectations for maintaining their number of customers.
For small organizations, it is no small feat to dramatically change to fulfill new requirements when they handle numerous other problems caused by the epidemic. This is especially the case for those businesses that have a physical presence. The first thing that they have to do is set up or improve a web presence. They also need to make sure they’re protecting their own and customer’s details. You may implement a number of strategies to change digital capabilities drastically, whether yours is a retail business, automobile store, or yoga center.
Digitalize Your Business
As per a recent survey, 73% of grown-ups in the US are likelier to rely on digital banking solutions or digital payments in the times of social distancing. If you overhaul the digital strategy of your business at the same time as handling a new business setting, it would increase your workload. Fortunately, there are not just some implementable measures but also resources to execute and accelerate the progress of many different digital solutions.
Treat Remote Commerce As Being Most Important: There are readily available digital solutions to send requests for payments on services or goods and be paid with just a single click. As per Authorize.Net and CyberSource information, 70% of digital bills are paid in just 2 days, on average, unlike the number of days it possibly takes through email. An easy move such as this offers a safeguard against adversity for transactions through merchant accounts, and it makes sure that cash flow is available.
Welcome Contactless Commerce: It is possible to collect money paid in-person in a way that eliminates the need for exchanging credit cards physically. Entities can accept orders by using the telephone and can process payments with a virtual POS tool. Besides, for transactions that are usually done in-person, organizations can do without the signature through a mobile point-of-sale application. For instance, an automobile retail business made a solution in which customers can reserve services and pay through a hyperlink delivered to their mobile device, all from their vehicle. This can simplify the trade experience for businesses and customers.
Provide Curbside Pickup Or Click And Collect Option: E-commerce payments and ways to solve e-commerce scams, possibly allow customers to purchase products online and collect these in physical shops, or without leaving their vehicle. This is important for every retail business, to deal with the flow of stock when physical shops are closed while allowing them to follow social distancing norms.
Defend Against Ecommerce Scams
With customers adapting to more e-commerce transactions, fraudulent individuals are discovering more advanced ways of exploiting businesses. Some entities might feel that they are not big enough to attract fraudsters, but the latter tend to leverage this fact, thinking that they are easy targets. Whatever the size of your business may be, you must establish an all-inclusive anti-fraud strategy, plus utilize the best tools for dealing with attacks.
Customer Authentication: With contactless and online commerce experiences increasing, you must utilize ways of identifying both the credentials of shoppers and purchases. Demand secondary electronic mail IDs or mobile numbers from them, to authenticate account making or confirm strange purchases with the telephone.
Detect At The Point Of Checkout: Be sure to incorporate technologies in the checkout page and card authentication page, to detect and protect against automated scripts and card testing fraud. Be aware that inactive accounts adding more than one shipping address or placing multiple orders may be part of the fraud.
Contactless Protection: Deliveries without physical contact may be the optimal way of keeping both delivery staff and customers safe, but it is also likely to invite “products not received” complaints. Make delivery staff either photograph the act of delivering goods to customers or contact them as they arrive, to tackle possible false accusations.
