How Software as a Service is Transforming the Workforce

Software as a Service is among the types of cloud computing technologies. The term ‘SaaS’ refers to a business model where a company hosts its programs and makes these available to users over the internet. SaaS enables connecting to programs and using these via a web browser. SaaS is currently booming right now but it originated from the 1960’s. In the era of early computers, this technology was known as time sharing system.

Users only need to go online, launch their internet browser and enter the software program’s address. On signing into their cloud account, users get access to every single feature and data stored on the cloud.

Software as a Service keeps helping people and companies streamline their workflows, so this technology has caught on. It’s not surprising that SaaS has shown to be very popular among the tech-savvy people. In three years, the Software as a Service market, on the whole, will hit $164.29 billion, as per the  Transparency Market Research company. The fact that up-and-coming businesses provide funds for Software as a Service is a sign of the quickly evolving market for this technology. It has become a popular technology due to the following factors.

Accessibility

Software as a Service makes it possible to access data from anywhere over the internet, so one does not need to buy or download and use a program they would otherwise not afford. A user will able to access the complete suite of features in that cloud-based program any time he or she needs. Businessmen, women, and regular people can work together through that program in a more convenient way than with the previous technology. As long as everyone has internet access, they’ll be able to work at their leisure.

Updated Software

Those who provide Software as a Service keep their programs in good condition, so a user does not need to bother about updating these any more. Several businesses did this by rolling out newer versions of the software products they offer once in a while. Today, everybody receives software updates simultaneously so they are able to utilize these soon after.

Ease-of-Use

Software as a Service is intuitive, and that is the biggest advantage it gives to the user. For a wide range of users to adopt Software as a Service, it shouldn’t have a steep learning curve and its user interface should be well designed. In other words, the UI features and every other element of SaaS should be designed in such a way that new users can become skilled at these by themselves or by reading how-to blogs.

Employee-Centered

Cloud computing presents a way to improve communications management, training management, and project management in an usual company. Managers at the highest level of a company are able to handle projects transparently and communicate with in-house and remote workers in a more efficient way than before. That enables businesses to search for talented people in areas other than the ones nearest to them.

Marketing

This technology helped increase automated marketing software in numbers. The tiniest of new businesses can try out SaaS software for free for a limited period of time. These startups can use these free software trials in a bid to make their marketing campaigns as good as possible. With SaaS, companies are able to automate these campaigns and plan, implement, and monitor these through an interface which they can access.

Software as a Service versus Platform as a Service

Software as a service gives fully evolved programs for people to employ through a third-party provider. On the other hand, Platform as a Service providers deliver hardware as well as software tools for developers. With Platform as a Service, they’re able to make use of the tools at their disposal for developing software. The vendor hosts the software and hardware on their or a third-party’s infrastructure so a software developer does not need to set up both to perform their tasks.

Software developers can change programs to suit their needs without starting over from the beginning and writing code. Both Platform as a Service and Software as a Service can be accessed over the internet, but those who provide the former service presents software developing professionals with access to the platform for that purpose. Conversely, those who use Software as a Service get access to every feature of the software over the internet.

Software as a Service keeps growing, and is expected to keep affecting the way usual companies run their business. When Software as a Service providers start solving fragmentation issues and integration complexities, more and more people will be interested to invest in these tools and they will have a wider effect on how we work.

How to Enter the SaaS Market and Stay Competitive

Cloud computing brings a lot of benefits to consumers and businesses alike, whether it’s in the form of instant access to data, improved mobility, easy upgrades, or low costs. That is why more and more enterprises are entering the field these days to grow their business and reach their maximum potential. However, the competition in the SaaS market is so tight that it’s almost impossible for a newcomer to stay competitive in the arena. Besides, big names in the field, such as Google, Amazon, and Oracle, are always on the roll to improve their products and services which has taken the standards of design and user experience of cloud-based services to the next level. All this makes it very important to know how to manage your SaaS business so that you can reap the best possible revenue.

The scope of the SaaS market is so massive that every small organization and startup entering the segment can benefit from it in one way or the other. Yet again, most of the newcomers make a few common mistakes that eventually lead to their fall. Below is a quick look at some of such mistakes that many businesses in the SaaS market make, which you should steer clear of to stay competitive in the segment.

Not having a strategic Lean Plan

This is the basic requirement of starting any business venture. You should always have a solid lean plan and work according to it to move towards your goals. The main advantage of entering the SaaS market is its limitless flexibility. You might not need to invest in a big team or any added infrastructure to get started. Therefore, you should have a good plan detailing what essentials you would need to achieve your objectives. Focus on what your actual requirements are and educate yourself on the possible snags that you might hit down the road. This would surely improve your odds of succeeding in the market.

Not focusing on your MVP

All SaaS businesses should have their MVP or minimum viable product in mind when entering the market. Most of the time, the core idea of the business would grow into a complex product. Yet you should focus on how you can develop the core function to its maximum potential and develop it to deal with the problems of your target audience. Promoting such a product would give you an idea of how customers react to your problem-solving approach, which would motivate you to find better solutions for their needs. This way, you can also review the feedbacks of your initial customers to develop your SaaS application, take it to new directions, or prioritize its most essential features.

Not Collecting Quantitative Feedback

Feedbacks from customers can be a great tool to understand the good and bad of your product or service. So as soon as you have created a prototype of the product or launched a test version of the service, collect as much quality feedback as possible. You can also create surveys to ask users how they liked a specific feature in the product or service. Then you can use the customer ratings to learn where you need to develop and where you should stop working. You can also measure the growth of your business with the help of periodical customer surveys. This would in turn help improve company morale and make sure that you strive for betterment.

Not Focusing on User Experience

One of the silliest mistakes made by SaaS businesses is to ignore user experience in favor of adding more design elements. While it is important to make the product or service very appealing, it would not be of any use if the end-users find it too complicated to use. Therefore, you should work towards achieving a balance of great design and a simple user interface, which would enhance the experience of your customers. You should always hire a skilled designer to build an appealing as well as user-friendly SaaS application, so that it defines your brand in the best way possible.

Not Hiring the Right Developer

You should also partner with the right developer who can understand your business requirements and can relate to your ideas and concepts for the SaaS application. This would make sure that the final result meets with your expectations and would serve the purpose of achieving your business goals in the best way. When short-listing the developers for the job, see how experienced they are in the field, how soon they can deliver the product, and how they charge for developing a SaaS application. You should also check the references provided by the developer to ensure that he/she can offer the most excellent service to you.

Not Marketing the SaaS Application Well

Building a SaaS application to penetrate the market is just the start; you should also promote it to your intended target audience by using the most appropriate strategies. In fact, you do not have to be an expert in marketing today to advertise your product or service these days. There are a lot of simple channels that can help you with that. However, in order to market your SaaS application to your preferred audience and demographics, you might need to hire a digital marketing service provider. They can easily help you reach your maximum potential by creating a great brand reputation for your business. Besides, they would also create all the content necessary to promote your SaaS application through various digital networks.

Not Setting the Right Pace

The most amazing benefit of entering the SaaS market is that you can move very quickly. As soon as you have developed the product or launched the service, you can start collecting user responses to make it better. By implementing quick changes and issuing the upgrades as expected by the users, you can build a strong relationship with your customers. This in turn would work to avoid customer-retention problems early on, which is key to succeed in the arena. You can also make use of the analytical solutions to monitor your customer traffic, which would help to set the pace of your business and manage it accordingly.