In this digital era, most startups live and die by the clicks they are getting. If you want your website to survive, you need to optimize it for the customers to find it. If the website is not optimized, you are digging your own grave. However, Search Engine Optimization (SEO) is constantly evolving and you need to keep up with the new rules, strategies, and practices that are changing with the evolution. Most small companies that started recently may not be in a position to hire an SEO expert. If you are one of them, these tips may help you boost your website rankings.