Coming Up with Startup Ideas in This Digital Age

Michael Finnigan
Oct 17, 2019

All ambitious entrepreneurs want to make their startup a grand success, and it all starts with an idea. Every business person was in your shoes before becoming successful in their endeavors.

One should approach the startup idea generation process with the same level of dedication as in any other business-related task. The startup idea may or may not occur to you when standing at the grocery store line or during sleep. That type of idea is perhaps a nice sentiment, but even to build on that, it takes organization, creativity, research, and planning.

Where the Best Ideas for Startups Come From

Today’s digital technology simplifies our life. The internet plays a major role in helping people meet their demands, whether they’re small or big. It can be a great source for inspiration, too. Start by reading online content about successful startup ideas. Several businesspeople share their stories online, which offer strategic advice that you can consider for your startup. Note what has worked for them and what has not.

The Best Ideas Originate From Problem Identification

What we know about business ideas is that most products or services are solutions to latent problems that exist in society. This is especially the case when the solution to that identified problem itself serves as a unique product or service. Powerful observation often results in the identification of such a problem.

Look For Trends in the Fields You Are More Interested In

Being a potential startup owner may likely banked on your experience, future scope or both to develop a niche. Take your time to learn more about the intricate details of that niche when developing your passion. Some niches might be trendy enough to be realized into a full-fledged product or service.

Expand Your Network

Consider the last occasion you’re part of a collaborative meeting held for lead generation. If every person in that meeting came prepared with some ideas, then you would walk away with one viable opportunity to say the least. Take part in as many networking events as possible. The more you discuss with like-minded individuals, the more you are likely to be aware of their pain points. In one of these events, you could also find a potential business partner who is on the same page with your idea.

Which Questions to Ponder Over

Launching a startup sometimes involves risk-taking, or simply going ahead with your plan with a come-what-may attitude. There are still questions you can think about to prepare and find out whether your idea has the potential to gain some traction. Some of those questions are as follows.

What is your range of skills?

Do you possess strong skills in writing, or is it sales and marketing where you excel? If you do, you may think about starting a freelance business by talking with other businesses about their marketing efforts. Consider teaming up with other like-minded business owners. In addition to that, think about developing a business website or blog to show off your skills.

What is missing in it?

You may feel that a business idea has a great scope, but does anybody need that product or service? Is there a tweak you can do to it that fills the gaps you see between the idea and requirement? Think about this from the perspective of a customer. If you have prior experience working in some fields, which service or tool do you think would have facilitated in your work? Brainstorming can be a powerful tool in idea generation, but the same goes true for a look at one’s own life, be it professional or personal, for ideas.

Which service can you offer over a big corporate rival?

Small businesses have tasted success many times in forming lasting relationships with clients. This personal touch can also make a huge difference, particularly when you are working in your community. For instance, if you are considering working for events, it is important to have that direct contact.

Think about what that investor might ask you when your startup reaches that level. What differentiates your idea from many others out there? Is there a growth plan in your mind? What sort of assistance are you seeking? Thinking this through at an early stage can help determine whether your idea has a scope.

The Best Startup Ideas Are Simple

No matter whether you’re looking to turn your passion into a full-fledged startup or a side hustle, it’s best that you start small. Consider some areas in which you could fill the gap.

Coming up with an idea may seem challenging, but it’s just the first step in a long journey. Trying to turn that startup idea into a real one is where several business people meet roadblocks. Consider how many potentially successful businesses fail to get funding on programs such as Shark Tank. In most cases, those startups are well past their idea phase.

That said, taking your time to develop several strong plans can help you narrow down to one or two with potential.

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