As we have reached 2020, it is time for us to think about the new generation, or the next generation of consumers, the Generation Z. This category of customers includes all those who are born between 1964 and 2014, and as per the market experts, this group of consumers will be flooding the market very soon.
Gen Z is the first generation of consumers who have very close access to technology for the most part of their lives, and to address this generation, the marketers should revamp their approach. If you are looking to tap into this new group of consumers, you need to take into consideration what they care about, the methods they follow to consume information, and the ways to close a deal. The below shared tips will help you reach the generation easily.
Avoid Traditional Marketing
Marketing experts claim that traditional marketing does not work with the generation Z. Your business marketing is going to be more successful if generation Z is able to link to your marketing campaign. This generation demands services and products to have value. If the needs of the group are not met, they will not pay for it. To close a deal with a gen Z user, the sales and marketing team will need to prove the value of their offerings. It’s better to take a storytelling approach with the Gen Z customers. You just need to explain what your offering can do for them combined with an easy and relevant sales pitch.
Use Social Media Platforms Variedly
Social media has always been a useful marketing tool but, each of those platforms work in their own way. Therefore, you need to optimize the platforms to completely utilize its potential. For instance, you might consider Instagram a place to share pictures and other visual branding materials. However, it is also a great place to share clickable ads and short videos. You might have noticed that Instagram stories features many advertisements and it offers opportunities to have that effective and quick clickable content. Social media platforms like Twitter and Facebook are usually meant for the traditional online advertisements, but these platforms can also allow you to have a conversation with the potential buyers and existing customers.
Use Quick and Effective Content
Since generation Z has grown up with easy and quick access to a vast amount of information, the attention span of people will be really small. Therefore, it will be trickier to engage with generation Z. Even though, it would be a really nice opportunity to become much more creative with the modern marketing trends and ideas, you need to create content that is quick and effective, and share this content in the various social media platforms. These platforms are a great way to let your target audience understand what you offer and what your product does.
Sell the Experience, Not the Product
As a business owner or a marketing executive, you need to understand that generation Z is not interested in the hard sales pitches. This group is more likely to buy from you, if you are able to sell them on the experience that your business can offer. Whatever service or product you offer, you should be able to make them believe that it’s going to improve their quality of life. Additionally, if you can prove that it’s going to be useful for them, there isn’t much you need to do further to generate a sale.
