Tips For Communicating In Your Company During A Turbulent Period

Periods of quick change will test an individual’s capability to adjust and react to a given situation. This is when the communication capability of a leader will be the factor that decides if a business will fail or succeed. This applies no matter whether he or she is an executive-level or front-line leader. Good communicators can present a vision, plan a feasible path ahead, and help others understand the implications. All of the things mentioned above is very important to have, particularly in uncertain and turbulent periods.

Therefore, strong communication is beyond just a catchphrase. Rather, it is a tool that can affect collaboration, customer relations, and organizational culture in a positive or negative way. It is unfortunate that a survey discovered 91% of 1,000 workers said their leaders do not have good communication capability. It is possible to track this inability back to the way in which managers and leaders are involved in or communicate with workers.

So, in what way does one make sure that their employees are able to relate with their ideas during these times? Below are a few strategies to take into consideration when emailing a co-worker, presenting something to numerous workers in a conference hall, or talking to somebody somewhere remote.

Reiterate Your Idea Multiple Times

Leaders mistakenly feel that they would achieve their objective after just communicating something with their workers and the most important individuals in their organization. They must not continue doing that believing that this is the case. There is complete and successful communication when the receiver of your message internalizes that idea instead of simply listening to it.

To make sure of this, you must repeat your messages through different mediums, like video, telephone, and email, because there is a likely emotional reaction to those ideas. This research by Queen’s University’s Kate Sikerbol discovered, “Allowing employees to share stories and feelings helped them to develop a greater sense of control over the changes, improved morale, reduced absenteeism, and built trust between managers and employees.”

Try To Get Feedback

After delivering a message, the most difficult task may be to confirm that everyone thoroughly understood your idea. In order to be sure of this, you have to make sure you seek a response from your audience. This is a way of finding out what they listened to and understood, plus which actions are occurring consequently, and the level of acceptance your idea has got. This will let you move forward by being aware that the problem has been addressed.

Control The Reiterated Things

Sometimes, leaders are aware that they will have to repeat what they communicate with their team. It is specifically the case when a company member demands their viewpoint in uncertain times because their answer will likely be passed on to other people.

Circumstances often emerge when one’s remarks or reactions give the foundation for the next action, direction, or talk. Therefore, a leader must be capable of influencing how other people understand and pass on the things they say after leaving the discussion. They may do the following things to produce that result.

  • Be Proactive. Communicate the things they feel matter the most. This will confirm that the things passed on are exactly the ideas that a leader wished to communicate in their organization.
  • Keep Your Ideas Simple. Individuals cannot recall all the things you say as a leader, so they may choose the things they feel are important and pass on only those. Therefore, deliver your messages as short extracts from a recorded speech.
  • Do Not Say Negative Things. Several pieces of research on psychology show that individuals often keep negative things in mind longer than positive ideas. There is an appropriate situation to communicate these things, and a turbulent period is not one. In this situation, negative verbiage or examples could just be detrimental to your capability of communicating with an apprehensive audience.
  • Make Your Ideas Interesting. Make it intriguing so that the audience will not misrepresent or embellish your idea. You can just add a tale, illustration, or analogy to make the conversation interesting.

Finding the appropriate words to communicate is potentially challenging for a leader, especially in tough periods. This can cause a leader to communicate only a few things of little substance to those who work for them. As a leader, you might not get the right words, but it is your job to communicate something of substance with them. Therefore, pay attention to communication activities, opinions, impact behaviour, and influence outcomes in an effective way during the right time. This way, you could just give the guidance that others seek particularly in uncertain times.

How Micromanagement Can Ruin Your Business

Delegating tasks to your subordinates will never be as easy as you think, especially if you’re running a startup or a small business. In fact, many of you would have probably decided to start your own venture because of these micromanaging issues. For instance, you may think that you’ll be able to lead better than your boss. Note that it will always be hard to give one’s reins to the hands of another person, particularly if you are best at the task. However, keep in mind that micromanaging can surely hurt your employees as well as your business. Below are some of the in-depth details that every employer must take care of.

The negative results of micromanaging your staffs

Most employers might think that if they are best at something why don’t their employees follow their path and succeed in the same way? Hence, they might not find micromanaging a big issue. Unfortunately, this is not the case. On the contrary, micromanaging can cause a devastating impact on your business. Some of those major downsides of micromanagement are given below.

  • When you deal with a startup or a small business, you’ll barely have time to look after your own to-do list; let alone look after the tasks of your employees. If you’ve tried to supervise or look after every task and matter in your business, it is likely to burn you out making you less productive. This can sometimes sink your ship.
  • Happy and satisfied employees are one of the major factors of a successful business. This is mainly achieved if they are given control over their tasks. Of course, you can review their work and point out the mistakes if any. On the other hand, if you try to control or lead them every time and make them feel like a robot, they are most likely to disengage from their tasks becoming less productive and enthusiastic. Plus, you will never be able to gain their respect as an employer.
  • As mentioned earlier, dissatisfied employees who are brilliant at their work are likely to start their own business or searching for new jobs. Needless to say, this will likely make you suffer from a huge turnover.

How to figure out whether you are micromanaging your employees

Sometimes, employers might be micromanaging their employees without realizing they’re doing so. To figure this out, check out whether you exhibit the following characteristics of a micromanager.

  • Asking your staffs for daily progress reports and updates of the tasks even if they are not so urgent
  • Always asking your employees to improvise their work or never appreciating their work
  • Rather than giving a chance for your employees to take over low-value business tasks, you prefer doing it yourselves since you are much faster or you don’t trust them
  • You don’t want your employees to move on with their tasks without your approval. As a result, they are not able to meet the deadlines resulting in customer dissatisfaction.

If you are still not sure whether or not you are micromanaging your employees, follow the tips given below.

Do a one-week self-assessment year

Write down all the business tasks that you do for a week. At the end of the week, analyze the report well. Check whether you spent most of your time minding your own business or trying to interfere with your employees’ task. If you are more focused on doing the tasks that your employees can do, you have got some issues.

Demand feedback from your staff

Another way to figure out your managing skills is by asking your employees for unbiased feedback. You can ask them to avoid mentioning their name so that you can expect honest comments. If you get many negative reviews about your management style, then you’ll have to address the issue as soon as you can.

Tips to tackle your micromanaging habit

So, you have done the tests and figured out that you are, in fact, micromanaging your employees. Do you want to kick this career-ruining habit out? If so, follow these steps listed below.

  • Start giving low-value works to your staffs and work your way up slowly with more important works and build trust on them
  • Explain the objective or every task and let them decide the way to achieve the goal
  • Authorize your employees to make some decisions on their own rather than waiting for your consent every time
  • Never ask your employees to CC you on the emails that do not affect your work.

4 Simple Steps to Understand Customer Needs

What makes a good business owner stand out is the attention and care they give to their customers. But how do you offer value to them if you don’t know your target audience? Many business owners focus on delivering the product but skip a very important step: identifying the ever-changing needs of their customers.

Here are 4 steps every business owner should take:

1. Schedule a call with your customers

The impact of a 5-minute phone call can be huge, in terms of understanding your target audience. By personally reaching out to them, you are not only showing that you care and value their feedback, but you are also building rapport with them, as well as increasing your company’s credibility and trustworthiness. Plus, it is an opportunity to collect suggestions on how to improve your business model and approach.

2. Ask them to fill out feedback forms

Surveys have been used consistently over the years but they haven’t stopped being one of the most effective ways to identify your audience and collect key information about their preferences. Surveying customers when they join your mailing list or when they purchase a product or service from you is one of the most common and organic techniques. It is always important to outline what people should expect from your company when they sign up to hear from you, in order to set the right expectations and keep the engagement levels high.

Some of the top platforms we recommend to create surveys and questionnaires are Typeform, Survicate, SurveyMonkey, SurveyGizmo and PollDaddy.

3. Provide incentives

Offering incentives is another effective way of collecting feedback from your customers. Whether it’s a discount code, free samples, or a membership upgrade, you could use incentives to receive valuable information in return.

4. Utilize social media

Everyone uses social media these days, regardless of their age. Social media is a great tool to discover what your customers’ interests and demographics are. You can easily identify your target audience by simply looking into your Facebook or Instagram insights section. Regardless of the social media platform you use, audience analytics have become extremely sophisticated in recent years, giving you the most up-to-date information regarding your target audience.

You can also create social media posts to give your customers the opportunity to ask you questions or ask them specific questions about your products or services, about their experience, and about their level of satisfaction. In addition, you can become active in other relevant-to-your-business social media groups in order to interact with your target audience by engaging into conversations with them. Pay attention to common questions or comments, and then use them to your advantage.

Once you have followed the aforementioned steps, gather all the data you have collected and compare them. Your collective results should be your guide to adjust your creative content, emphasize on different products, revamp your website, or improve your responsiveness. Whatever your challenges may be, if you don’t ask your customers you’ll never find out.