Advantages Of Managed Cloud Services

Information management and data management are vital for all modern business entities. Without the correct cloud management, your entity will be exposed to many different threats and the possibly costly downtimes associated with these. The downtimes might just prove much costly and particularly in the distant future.

What Does A Managed Cloud Service Mean?

A managed cloud service vendor covers tech support and IT management for the services provided through the cloud. In the event of running a combination of the public and private cloud systems, the vendor could aid you in improving your business operations and developing management solutions. Now, what benefits does seeking the help of managed cloud services have? Let us discuss a few reasons why it is more important to utilize a managed cloud service than ever before.

A Scalable B2B Service With Predictable Pricing

With managed cloud services, you may select the level of support that suits your requirement in the best possible way. This enables leveraging the solid network infrastructure without having to bear the hefty cost. Managed cloud services also let you scale up or scale down, according to your usage, and this is a different plus point of these solutions. In the event of requiring seasonal changes in the service, its pricing could be tweaked accordingly. This will allow you to not just save funds but also put more of the resources of yours into other business aspects.

Free IT Staff And In-House Developers

Are you aware to what extent it is costly to provide an IT department with full-time staff? Outsourcing your cloud management duties to another company possibly enables reducing expenditure on recruiting people for the task. This way, you could save on acquisition and training too.

Reliability

Managed cloud service providers monitor your network closely around the clock, to help make sure that your business operations are organized. The usual uptime from almost every provider is 99%, meaning they will be able to maintain 24/7 service for your entity. This is significant when it comes to solving issues fast and ensuring that you serve your customers consistently.

Better System Availability

The cloud-based services are agile and fluid, and these enable transferring data at quick speeds and processing a considerable amount of data live. This is important in avoiding the need to spend money and time for your entity. The services are at your disposal, so you can focus on other aspects where you should come up with better plans and strategies.

Compliance Support

Entities that manage sensitive data like web-based retailers, financial institutes, and healthcare providers are supposed to follow all sorts of privacy and security legislation. A managed cloud service vendor will be able to aid you in handling data compliance. The provider will help you not only to avoid issues in regard to data regulations but also to confirm that your entity is always adhering to the legislation.

Cybersecurity Support

There are cybercriminals everywhere online, and your entity may become a victim of cybercrime at any time. Cyber-attacks contribute to a loss of billions of dollars yearly. To keep this from happening to your entity, protect the data from cybercriminals with the assistance of managed cloud service vendors. The providers will have security professionals who can defend against cyber-attacks and thereby, help to safeguard your data.

Disaster Recovery as a Service

Managed cloud services provide DRaaS to aid in saving your data in the event of a disaster. It is essential for businesses that depend on data; loss of data is likely to ruin your whole business. It matters a lot for entities that utilize Amazon Web Services (AWS). A provider of AWS managed cloud services can backup your file systems, OSs, and every existing configuration somewhere safe. This will mean you’ll have an always-accessible data copy for your business.

Marketing Strategies To Ensure Maximum Growth For Your Small Business

It is possibly tricky to attain success for small entities, particularly when these are bouncing back from the coronavirus epidemic-induced setbacks. Anyhow, strong marketing strategies simplify working more effectively. Using the digital marketing strategy more commonly could just yield you better outputs.

Still, what if your small entity only caters to a small or localized community? Even in this case, it is important to include digital marketing. Whether you promote a small Houston-based company or a big NY-based entity, you may work with an agency that provides digital marketing services while following your marketing strategies.

Content Marketing

This form of marketing is about making and distributing informative content with practical value for the target audience of a business. A solid strategy of content marketing possibly aids your small-sized entity in driving extra traffic to its website and physical shop.

Unlike paid advertising, content marketing helps to achieve long-term outputs. It enables having the kind of business growth that can be sustained, at the same time as maximizing returns.

Some of the important components of this kind of marketing are as follows.

  • Keywords that are pertinent to your niche and/or segment
  • Excellent content which is helpful for the audience
  • Optimized webpages and blogs which rank in Google’s search engine results pages
  • Topics that increase the click-through rate percentage

Numerous online channels are part of content marketing. Make and publish your business content on social media, your site’s blog section, YouTube, and several other channels. We would recommend making content marketing a central part of your marketing mix.

Social Media Marketing

People believe that if something is not on social networking websites and applications, then it would not even exist. This is mostly true because several people rely on their preferred social networking platforms for news, business updates, and product recommendations. Search engine optimization may be very important, but it is not advisable to depend on it alone for business success. Albeit Google is the source of most of your business customers, they are likely to check you on Yelp or Facebook before deciding on purchasing anything.

Certain small businesses even lack online sites, and they have a presence only on social networking websites such as LinkedIn and Facebook. In the event yours is a B2B business, then LinkedIn is one of the social media platforms that you should learn thoroughly.

Confirm that you publish the content which is part of the content marketing approach on social networks on a consistent basis. Make sure that these posts are appealing and that they provide value for the potential customers of your business. If these do not provide it, then you would not have many forms of engagement, such as shares, likes, and comments.

Influencer Marketing

When seeking maximum growth for your business, you must use influencer marketing. There are some ways of measuring business growth through sales, leads, and website traffic. Influencer marketing fulfills all the requirements.

Social media now makes up a bigger chunk of the marketing segment than ever before and it is turning more and more influential for almost every business market. Using free tools and services that every single social media platform provides, is becoming even tougher for almost every entity. These are the reasons why every entity has to utilize influencers.

Shared below are some steps to think about when looking to take your strategy of influencer marketing towards a strong path.

  • Discover social media influencers who belong to your sector
  • Be sure that the rate of engagement of the influencers that you are thinking about working with, is good.
  • Connect with them for paid content promotion through the social networking platform they utilize.
  • When working with them, just allow them to use their creativity instead of telling them what to do authoritatively.
  • Evaluate the outputs of the marketing campaigns, which involve influencers.
  • Repeat the aforementioned steps in order

These are slightly more detailed steps than what they appear on paper. Just make sure of teaming up with the best influencers for achieving your business growth objectives.

Email Marketing

Another essential marketing strategy for small entities is email marketing, but the fact is that not all businesses are utilizing it. Skeptics may say that it is a thing of the past, but this is not true. It is a useful marketing strategy even today, especially for those businesses that look to achieve as much growth as possible.

A recent study discovered that you can anticipate getting $42 in return for each dollar invested in email marketing. While this is much potential for the growth of a small entity, the business should try to streamline email marketing campaigns.

Some of the best practices for email marketing are as follows.

  • Having a simple opt-in email lead capture some amounts of space on the site of your business.
  • Avoiding selling to those who subscribe to your business emails (spams translate to high unsubscribe rates).
  • Giving each email subscriber informative and actionable information.
  • Having a subtle CTA (call-to-action) which makes it more beneficial for them to click the hyperlink to your website.
  • Sending emails to the audience consistently instead of excessive emailing.

How A Business Can Stay Ahead During The COVID-19 Period

There will be certain long-term financial and business repercussions by the time COVID-19 goes away, not to mention the health effects of the disease. The crisis has caused businesses around the world to be in a tailspin. Therefore, it is perhaps tempting to pay attention to keeping your business afloat, but planning and preparing for the future is important. Below are some steps on how to go about this.

Finding Leads Early

When several businesses will focus on the present finding it difficult to keep usual operations going, this is possibly your opportunity to create a network of leads. Spending time and money on creating leads will help to make sure of you have prospective customers for your entity to turn to when the situation normalizes.

Besides, your potential customers have to have more trust in your business. When seeking new customers and with almost all of your competitors facing a crisis, do whatever is possible to show that your clients are in control of the situation.

Changing Services According To The Present Situation

In several areas of the globe, governments are telling people to remain at their residences which presents big challenges to entities. If you’re a B2C business and if it depends on direct in-store communication with customers, then you might be faced with a big threat.

Therefore, be creative, and discuss with your company how you can distribute your goods or services to customers. Take cafes and restaurants for instance. These hospitality businesses give home delivery services or free delivery, subscription-based deals, and several other incentives to customers. They are taking these steps mainly to remain more successful than their competitors.

Marketing Your Offerings With COVID-19 In Mind

Think about whether your service or item could be more useful or relevant amid the COVID-19 situation, and adjust your promotion to mirror that, particularly when launching a changed service until it goes away.

Versatile and increased promotion matters more than ever since several individuals think about whether some businesses are even working now. Confirm that your target customers are aware that your entity is operational and going strong even today.

Ensuring That Your Business Services Will Stay Relevant At Future Stages

You must think about the way to sustain your business in the COVID-19 period and must establish a strategy for the things that are expected to occur later. Avoid assuming that when the public health threat goes away, everything will return to just how it used to be in the past.

An important contemplation is that staying at home will possibly make several customers switch to online solutions or some other remote solutions. You should not take for granted that after COVID-19, customers will return to using the solutions that they had utilized before.

Just imagine that you are offering financial services to business clients or usual customers. Thus far, customers might have done business with you instead of choosing automated services due to the perceived security and reliability of your personalized approach. In a period of long confinement at home for several individuals, customers will turn to remote, automated solutions.

After COVID-19 subsides, financial technology companies that offer automated services are likely to become much more successful and you might end up having fewer customers than before. Therefore, you must adjust your services to keep these valuable not just in this period, but also to make these the best options when the situation normalizes.

Identifying The Challenges In Front Of Your Entity

To devise effective strategies and put the aforementioned points into practice, listing the potential challenges to your business is a good idea. It is vital to devise strategies for different situations and consider all possibilities when strategizing.

Think about things such as supply chain disruptions, communication challenges, customer generation difficulties, and rivalry with other entities that share the same market as yours. However you think COVID-19 will unfold and the way it possibly affects your business, just plan for all situations that can be conceived, including the worst possible scenarios.

Planning Solutions With Many Situations In Mind

After listing the challenges, you should form many solutions to every single challenge. It is not possible to precisely simulate the exact things that will take place. Therefore, spending time on preparation and devising strategies now is better than being unprepared and surprised in the future.

Using Alternative Ways To Solve To Sustain Everyday Operation

COVID-19 will possibly cause communication, travel, staffing, and even supply chain disruptions in due course. Postponing business trips, events and plans indefinitely may be the instinctive thing to do, but discuss out-of-the-box solutions instead.

For instance, when expecting a visit from a potential customer to your manufacturing zone or office, anticipate them hesitating to come there because of the present situation. Give that client another way to contact you, like through FaceTime for instance. Or, in the event, the primary purpose of his or her visit is to view the property, send recorded videos to the client.

Implementing Technical Upgrades To Maintain The Flow Of Communication

Almost all your employees are likely to work from home in the future too, so you must plan the way to streamline communication to the maximum extent. Texting and having audio conversations through phones will not be sufficiently fast, particularly when there is every sort of distraction that comes with work-at-home. So, think about utilizing the following.

  • Online tools for planning and communications.
  • Google Docs to enable editing and commenting on shared documents.
  • Asana or a similar software program to do business planning, especially one which keeps everybody up to date.
  • Stormboard or Goggle for document-sharing and as part of brainstorming.

Start introducing these today to help make every remote worker proficient and comfortable in using the fresh communication methods, should the worst-case scenario occur.

You cannot predict how COVID-19 will pan out. Everything might normalize in a matter of months, or there might be a global recession in the foreseeable future. Every form of business must not surrender to COVID-19. Instead, they must establish a solid strategy, stay flexible, and adaptable to continue to be successful.

Mistakes You Should Not Commit When Handling A Remote Workforce

There are differences between handling a remote workforce and managing a conventional team. Remote workforces come across several different challenges, and a lack of strong leadership possibly makes workers less active, lacking in commitment, or even close their communication lines. Here, we will discuss some of the mistakes that remote managers commonly commit. It is not an easy task to handle a remote workforce; managers have to overcome several hurdles. Avoiding the following mistakes will simplify your job as a manager, and it will allow you to get a much more effective workforce.

Not Remembering Frequent Performance Reviews

Whether or not they are remotely-based, every worker requires frequent feedback, criticism, and words of approval. Besides the recognition, workers require support in addressing potential areas of improvement. Frequent reviews of performance are a means to make them continuously strive and to confirm that they put in their best efforts throughout the year. You should contact your workers to talk about their performance at least quarterly. Send emails to them with comprehensive feedback or do a conference call with them. It does not take require a lot of time to do these, and they are likely to bring about great results.

Disregarding Team Interaction

There are few positions as isolating and secluded as remote positions. Team members are likely to think that they do not know their colleagues sufficiently well to talk to them about doubts or concerns. For changing this, execute frequent team interactions, like weekly questions to aid workers in getting to know each other, weekly internet-based games, and monthly lunches through video conferences.

Being Weak In Your Communication

It is important to communicate with team members who are away from your main office. When starting a project, you must talk to them about relevant details to get amazing outputs. Even when there are best intentions, hurdles can come about,  possibly causing many days of dialogue in order to deal with the problems. Stay on hand to your workforce and reply to them to make every member as effective as possible, plus to reduce friction which possibly causes discontent and frustration. Implement effective systems and tools for communication, plus inform your workers about when you want them to reply to you.

Micromanaging

Several workers move to remote roles due to the liberty that these positions have. You would like to establish what you expect from workers from the get-go, but give them a certain amount of leeway. When you let employees work at whatever time is appropriate for them, try not to be disappointed over not receiving quick responses to your emails. Mention the things you expect from them in your ‘work from home policy’, and give workers freedom, provided that they fulfill those things.

Recruiting Too Fast

All people are not suitable for remote roles. Some workers might want to mingle with others and enjoy a conventional office culture, or they might not have the discipline for remote work. Look to recruit people who have remote work experience and who showed their ability to fulfill the requirements for this form of work. Also, avoid hiring any person who approaches you for jobs.

How The Cloud Possibly Benefits Your Business Entity In The Epidemic Period

Cloud computing is in the right position to transform the landscape of businesses. Cisco forecasts that the cloud will manage 94% of workloads by 2021, and the coronavirus epidemic is accelerating the process.

With the virus causing much panic in the world of business, no entity can afford to not be ready for the change. Traditional, server-based computing (SBC) solutions are possibly slower as compared to today’s sophisticated technologies. Embracing cloud computing confirms that your entity has essential tools to handle any challenge that might emerge in the future.

An increasing number of entities are now headed down the online route, but some of these lack the required digital infrastructure. When looking to keep your business unharmed until the epidemic period is over, you will require cloud computing. Below are 5 ways in which the cloud could help you during this period.

Document Sharing

When a crisis like COVID-19 emerges, entities may not want to rely on email to share documents as there will be countless emails to take care of. Sharing documents through the cloud possibly helps to make key details accessible to anybody who wants to view these without searching for hours.

With the coronavirus epidemic making workers go home, collaborating remotely is now tougher and more significant than ever. Fortunately, document-sharing solutions have started to respond to the epidemic. Dropbox, for one, has integrated several of their features with Zoom in order to enable a seamless collaboration. Applications such as Google Docs or Dropbox simplify maintaining tight control over your important information, while all else are prone to instability.

Cybersecurity

While cyber-attacks have invariably been a big threat to businesses that have become more and more digitalized, the epidemic is worsening the issue. McKinsey’s research reveals that the pressure on certain businesses and the proliferation of people who work from home have made breaches much more likely to occur.

Cloud-based cybersecurity is a potential solution to several issues that entities encounter in this domain. Putting security operations to the cloud can offer your entity much more digital capabilities than before, with numerous top security platforms using AI to discover and stop threats live.

Customer Service

Do not think that the epidemic has affected businesses alone. Consumers around the world are also affected in terms of reduced incomes and greater uncertainty. Research featured on Harvard Business Review’s website discovered that COVID-19 is making it even tougher for contact centers to get by, which will worsen over time.

Using the cloud for your business’s customer service will definitely aid in reducing these issues. This form of customer service has potential advantages such as additional bandwidth and extra speed, plus it can also simplify things for your customer service agents. With the help of Google Cloud, the cloud-based contact center named ‘Five9’ enables CS agents greater real-time access to pertinent customer details. Businesses should be capable of handling the high number of calls in this period to work, and fortunately, the cloud possibly helps them to achieve this.

Working Remotely

Several offices have closed temporarily due to the coronavirus epidemic, but there are signs that it might have equally deep effects in the long-term. One of these signs is that 74% of entities plan to downsize, even after COVID-19 goes away. While remote work may have been becoming more popular over the last few years, there are more home-based employees today than ever before. This means that entities should be capable of dealing with their whole workforces situated beyond their offices.

While the aforesaid video conferencing and file-sharing platforms are important parts of a work-at-home model, these are several other tools available for use. Zoom enables making smooth and continuous video calls. However, using the platform can reduce the internet speed, and it is potentially unruly sometimes. On the other hand, the messaging platform ‘Slack’ now only requires less random access memory to work and it is speedier than before. This means Slack is a cloud-communication product worth considering using because it will keep your employees in constant communication when needed.

Scaling

When it comes to size, COVID-19 is a period of much uncertainty for almost every business. Certain digital companies, like Amazon, are seeing more growth, but several others now face the likelihood of temporary leaves of employees and/or worker count reductions. To remain solvent, an entity should be capable of scaling up and scaling down its operations quickly.

A physical web server is not needed for the cloud to work, but it enables using as little or as much computing power as one requires. A Massachusetts Institute of Technology study shows that designing a data center project possibly takes as long as 12 months. This much time might not be available to your entity. Cloud computing allows scaling your business dynamically, without having to wait longer.

With the epidemic comes unknown things that are never seen before, so your entity should deal with everything involved in the situation to remain ready. Relying on the cloud possibly allows running each important business operation from home or office, and it has many other benefits.

Working Remotely? – Consider These Factors To Use Video Conferencing Securely

In a matter of months, the coronavirus epidemic has had radical impacts on how people communicate with each other. It seems the so-called ‘new normal’ is doing home-based work and people will have to get use to this new normal. In spite of the COVID-19-induced disruption, there is still collaboration at work, even though this is possible only through teleconferencing instead of face-to-face interaction. Governments worldwide have put strict restrictions in place on movement, so we are discovering just how an issue itself encourages out-of-the-box efforts to solve it.

One of the ways in which entities and people have kept communication in this continuing epidemic is by video conferencing. It was becoming more popular before the onset of the coronavirus, but the present situation has made it even more important in our daily lives. Anyhow, a lot more goes into the video conferencing service than selecting the easiest video calling application. It is also important to consider network security because video conferences are also exposed to the risk of being hacked. This situation could place sensitive data in danger, which could then greatly damage your business reputation.

Below are some of the main things that require you to confirm that you have access to a secure form of video conferencing service. This list applies not just in the present epidemic period but also in the distant future.

Restricting Access

When setting up a web-based video conference, it is important to be sure to allow accessing this form of the meeting to only those individuals who require it. Usually, video conferencing tools permit those who organize the meeting to limit access to some electronic mail IDs. Thus, the organizers can make sure that only those invitees can join their video call.

You also have to be capable of setting a one-of-a-kind one-time password for the conference. Provided that it is limited to just the relevant parties, it may aid in making snoopy third-parties remain outside. Other features, like a virtual waiting room, are useable to limit access to all these sorts of meetings. As the organizer, you may keep individuals in the waiting rooms up to the time it is right to let them into the call. All of above will help in ensuring confidentiality.

Link And File Sharing

When you organize the conference, be careful about the files that are shared amid those who participate in it. In the event of viruses and malware being downloaded and shared during a remote internet-based conference, there could be serious repercussions. To minimize the possibility of this event, you may have to limit the forms of files shared on every video call.

For instance, you may keep participants from sharing any executable file because it is usually utilized to spread a form of malware. Similarly, you have to be wary of the links being shared at the time of the conference. Tell those who take part in it to avoid clicking on any unsubstantiated link because doing so could cause a security violation.

Configuring Security Controls Correctly

No matter which conferencing program you may utilize, it has to have many different security controls. You must understand in what way these controls function. Make the effort to be familiar with these, and consider starting any conference only after you’ve done so. The continuing process of developing Software as a Service has resulted in the creation of certain security solutions. Many provide ground-breaking and strong security solutions.

Some of these solutions have the capability of not just detecting files that contain personal details but also preventing anyone from sharing these files. Be sure to configure the security controls of yours to protect confidential details in whichever possible means.

Screen And Video Sharing

When you don’t need to utilize video at the time of conferencing, you can choose to avoid it. Because an audio-only conference requires less bandwidth, it is likely to make the call better and more reliable. This is potentially useful in the event of having any internet connectivity issue. Conversely, when you do need to utilize video, you may wish to restrict the capability of screen sharing. This move will aid in keeping sensitive details from accidently being shown. When possible, it is wise to make the video call host share his or her screen.

Reporting Any Dubious Activity

In the event of encountering suspicious activity when you are partaking in a conference call, be sure to report it sooner rather than later. Letting your team of IT professionals know about possible security violations, will make them better positioned to do the right measure against it.

Security threats emerge always, and more and more hackers are viewing video conferences as their prime targets. Keep the IT experts in your business informed to make them take the required preventive measures. Tell every team member to do the same.

Education

The best means to make sure of reliability security may be to train every person in your team properly. Be sure that they are aware of the way to utilize the tools at their disposal, like contact center programs, in a secure and proper way. An increasing number of customer services is offered virtually, so safe utilization of these forms of channels also matters a lot. This is especially because of its significance.

This Is How B2C Companies Should Operate For The Rest Of 2020

The country’s economy has started getting back on track slowly months after WHO declared Covid-19 as a pandemic. The fear of a second wave that could make authorities declare lockdowns in the future still exists but from all that we see around us, it seems like the economy is in its early stage of recovery.

 While businesses are permitted to reopen, they still have many hurdles to cross. Many consumers are hardly showing a willingness to return to crowded places like brick-and-mortar stores. The unemployment rates also remain high. As of now, the demand is still low even though it will recover in the future. There is a chance that it remains at the same level for a while.

B2C companies have to implement the smartest business strategies throughout the rest of 2020. Here is how B2C companies have to conduct business for the rest of this year taking in consideration the state of the economy and the challenges it puts forward.

Audit Your Spending And Look For Places You Can Introduce Cuts

The least you can do is to take a close look at your current investments and decide whether all of them are essential. If possible, delay or cut down on fixed costs.

You may have to cut back on the incentives or freeze the payment of employees but consider letting them go as a final resort. When you choose to let employees go by aiming for short-term monetary gains, the cost of lost expertise and finding replacements will cost you more than what you gained.

Prepare Your Organization To Face Continual Supply Chain Disruptions

Around the world, manufacturing and logistics have got back online but another wave of Covid-19 or new restrictions coming into effect can easily affect the supply chain at least on a small scale.

Having a good supply chain management procedure in place will help you identify the possible risks and establish strong bonds between businesses and suppliers. Supply chain auditing and mapping are beneficial for larger companies as well. Adopting these approaches helps identify the weaknesses of your suppliers and the parties they rely upon. This will help you determine the countries around the world that could disrupt your supply chain. This information is crucial in your decision to diversify your suppliers in an attempt to build a responsive supply chain.

Put Off New Investments

It is advisable that most businesses except the ones that found the economic condition after the onset of the pandemic favorable for their growth should freeze new hiring and put off large investments for a while. There is no way to predict how the process of recovery would be. For some companies, demand may return quickly while for some it may be slow. The businesses have to prepare themselves to survive the low growth or no growth period prior to demand returning to normal levels.

You may be already ready to return to business as usual. But it is advisable to move things slowly especially in the first few months after reopening.

Prepare Yourself For Emergencies

If you are reopening a physical location, keep in mind that you might have to address many emergency costs. Commercial generators that haven’t been used for a long time may short circuit due to the buildup of dust on windings. HVAC systems that didn’t undergo any maintenance during lockdown may also have some issues.

Prepare yourself for unexpected costs like generator repair or HVAC maintenance and also ensure that all your equipment is functioning well and is ready for reopening.

Offering Aggressive Discounts May Not Be A Good Idea

Many B2C companies consider launching major deals over the past months in an attempt to cope with the decrease in demand. There is no doubt these discounts might have helped save a lot of businesses but there is a chance that they may drag you down at this point.

It is better to try returning to the average order value from pre-COVID times. Limit the discounts you offer but that does not mean you have to eliminate it altogether. Instead, you should start bringing down the discount amounts to bring back the average order value to normal levels.

Retain E-Commerce Platforms And WFH

To remain functional during COVID-19, many businesses have conducted business using e-commerce stores and WFH tech. People have begun returning to public spaces but e-commerce stores and WFH tech is going to remain relevant even after the world is freed from the wrath of the pandemic.

Retaining e-commerce platforms and WFH tech contributes to better running of B2C businesses.

Get Back Lost Customers And Retain New Ones

There is a chance that your business has lost some loyal customers due to the unpredictable changes in the business operations during the lockdown implemented in response to COVID-19. Try to get them back by launching email campaigns, introducing attractive deals, and notifying on product availability.

New customers who shopped with you during the pandemic may not necessarily stick around. Try retaining them and turning them into loyal customers.

Take Your Digital Marketing Strategy To The Next Level

Focusing on your digital marketing strategies will help you attract more customers during the early days of reopening. Adapt to the changes that COVID-19 has brought in the online marketing landscape.

Realize The Power Of Communication

Keep in touch with your customers regularly. Update them about new products and stock. Also, notify them about store hours and policies.

Be Prepared For Recovery

The demand could reach normal levels at some point. You have to be prepared to manage the possible rise in demand. Launch new advertising campaigns and keep high-demand products in stock.

Top Tips To Make Remote Work Really Effective

Work culture has undergone significant changes over the years. The relevance of remote working has increased, and it ensures smooth handling of office tasks despite the larger physical distances between the locations of the office and employees.

In this article, we discuss some tips that can be used to ensure the smooth functioning of remote work.

Your Communication Should Be Kept Personal

Face-to-face communication is crucial for remote companies. The information you get in the form of verbal cues, inflections, and intonations cannot be substituted by the information you get from any other form of communication.

 If the personal relationships that are important to ensure maximum productivity of your team are to be kept alive, video conferencing is a must-have. However, real-time conversations aren’t always necessary. Moreover, scheduling them is not an easy task. If you want to send a quick message to someone, consider video recording the message. This way you can establish a face-to-face connection with them and explain your message in the simplest possible way. They can view the message at their convenience.

Decide On A Meeting Cadence And Stick To It

When you have decided to shift your team to a remote environment, one of the first things that you should address is a meeting cadence. It is the weekly or monthly schedule of team meetings. By setting a meeting cadence and sticking to it, everyone in the team will have a clear idea about the projects under process and the tasks they are supposed to do.

A meeting cadence is not like a meeting that you can cancel on the go. Unless you stick to your meeting cadence, there is every chance that you end up as an unproductive and unmotivated remote team that has little idea about the things going on in the organization.

Here are some common meeting types that you should include in your cadence.

  • A monthly all-hands meeting involving everyone in the company.
  • Daily stand-up meetings involving smaller teams or departments.
  • Weekly departmental meetings to be conducted for discussing the projects within the department.
  • Weekly one-on-one meetings with superiors and their direct reports.

Do Not Rely Only On Email Communication

Relying on emails for communication is the biggest mistake you can make while working remotely.  If your team has to check their emails for messages from the office, they will not be able to do the work assigned to them.

It is an accepted reality that email is not meant for instant communication and you should not expect people from your company or outside it to give quick replies to your emails. You can instead implement a chat tool like Microsoft Teams or Slack for internal communication and use the app for that purpose alone. Make it a rule that all internal communications within the company should be made using that tool and use email for any external communication.

A Meeting Without An Agenda Lacks Purpose

Regardless of meetings in your office being held repeatedly, all meetings should have an agenda. As you are working remotely, the chalkboard in the conference room and pen and paper is not enough. Meeting agendas should be in the cloud and has to be attached to every calendar event. This will help the participants add relevant topics for discussion in advance.

The importance you give to set a meeting agenda ensures that everything that should be discussed are discussed in the meeting. It also ensures that the meetings go smoothly.

Notifications Have A Negative Effect On Your Productivity

A phone call, slack message, or text is enough to affect your productivity adversely. The number of notifications you get maybe double or triple when you work remotely to that you get when you work in a physical office.

Unless your team is aware of the cost of notifications, there is a chance that the productivity of your team is going to be lowered by recurrent notifications. Studies have suggested that it takes at least 20 minutes for one to enter a “flow state” where he/she is the most productive. Even a minute distraction or a notification is enough to pull them out of the state. If they have to get back to that state, it will take them another 20 minutes. Therefore, there is an overall loss of 40 minutes of productivity.

One simple tip you can try to avoid the decrease in productivity of your team due to notifications is to ask yourself a question before sending an idea or asking a question to someone in your team, “ Should it be sent now or can it wait till the next time I meet with them”? If your message can wait, you can add it to the next meeting agenda and save some precious minutes from the person’s day.

Digitize All Information

Many companies keep physical records of their operating procedures and other processes. That is always better than having no record at all but operating remotely means you have the duty to digitize all the information and store it in the cloud in an easily accessible form.

There are increased chances of data loss, which could cost a lot to your company. Hence you have to identify backups for your core processes and personnel. Stress test the members in your organization so that you can prepare for someone leaving in short notice. Also, try rotating roles periodically to ensure that everyone is capable of handling all roles in case it is needed.

Tips On Keeping Customers And Reducing Scams In Digitalized Commerce

There has been a big change in how business is done following COVID-19, even as organizations worldwide are adapting to the new situation. Phrases such as ‘click and collect’ are now part of the business nomenclature, but many small organizations lack a web presence. Social distancing guidelines are established almost everywhere, so customers are expecting digital and contactless commerce. Therefore, organizations have to welcome the aforementioned expectations for maintaining their number of customers.

For small organizations, it is no small feat to dramatically change to fulfill new requirements when they handle numerous other problems caused by the epidemic. This is especially the case for those businesses that have a physical presence. The first thing that they have to do is set up or improve a web presence. They also need to make sure they’re protecting their own and customer’s details. You may implement a number of strategies to change digital capabilities drastically, whether yours is a retail business, automobile store, or yoga center.

Digitalize Your Business

As per a recent survey, 73% of grown-ups in the US are likelier to rely on digital banking solutions or digital payments in the times of social distancing. If you overhaul the digital strategy of your business at the same time as handling a new business setting, it would increase your workload. Fortunately, there are not just some implementable measures but also resources to execute and accelerate the progress of many different digital solutions.

Treat Remote Commerce As Being Most Important: There are readily available digital solutions to send requests for payments on services or goods and be paid with just a single click. As per Authorize.Net and CyberSource information, 70% of digital bills are paid in just 2 days, on average, unlike the number of days it possibly takes through email. An easy move such as this offers a safeguard against adversity for transactions through merchant accounts, and it makes sure that cash flow is available.

Welcome Contactless Commerce: It is possible to collect money paid in-person in a way that eliminates the need for exchanging credit cards physically. Entities can accept orders by using the telephone and can process payments with a virtual POS tool. Besides, for transactions that are usually done in-person, organizations can do without the signature through a mobile point-of-sale application. For instance, an automobile retail business made a solution in which customers can reserve services and pay through a hyperlink delivered to their mobile device, all from their vehicle. This can simplify the trade experience for businesses and customers.

Provide Curbside Pickup Or Click And Collect Option: E-commerce payments and ways to solve e-commerce scams, possibly allow customers to purchase products online and collect these in physical shops, or without leaving their vehicle. This is important for every retail business, to deal with the flow of stock when physical shops are closed while allowing them to follow social distancing norms.

Defend Against Ecommerce Scams

With customers adapting to more e-commerce transactions, fraudulent individuals are discovering more advanced ways of exploiting businesses. Some entities might feel that they are not big enough to attract fraudsters, but the latter tend to leverage this fact, thinking that they are easy targets. Whatever the size of your business may be, you must establish an all-inclusive anti-fraud strategy, plus utilize the best tools for dealing with attacks.

Customer Authentication: With contactless and online commerce experiences increasing, you must utilize ways of identifying both the credentials of shoppers and purchases. Demand secondary electronic mail IDs or mobile numbers from them, to authenticate account making or confirm strange purchases with the telephone.

Detect At The Point Of Checkout: Be sure to incorporate technologies in the checkout page and card authentication page, to detect and protect against automated scripts and card testing fraud. Be aware that inactive accounts adding more than one shipping address or placing multiple orders may be part of the fraud.

Contactless Protection: Deliveries without physical contact may be the optimal way of keeping both delivery staff and customers safe, but it is also likely to invite “products not received” complaints. Make delivery staff either photograph the act of delivering goods to customers or contact them as they arrive, to tackle possible false accusations.

Cons Of Going Serverless That Cloud Providers May Not Tell You

Serverless computing has been a revolutionary invention. When looking to fast-track the post-COVID-19 movement to the cloud environment, we would prefer to not have to size the resources that we feel our workloads will require.

The serverless technology not only provides the cloud-based resources required, like storage, but it also removes access to these resources after workflows complete processing. Some may describe this as a lazy individual’s platform as a service, but eliminating the need for guessing about providing the precise resource count will save you much hassle nowadays. Anyhow, as with any other technology, serverless computing also has some drawbacks, and we will take a look at some of these here.

Cold Start

If you run a serverless computing function in a VPN (virtual private cloud), then it might just cause a delay or cold start. This is similar to the action of starting Buick, according to individuals of a certain vintage.

Furthermore, different languages come with their own set of lags. In the event of benchmarking these, you may discover that Java and .Net are the slowest and Python is the quickest. You may utilize tools for analysing the lengths of lag and determining the effect of these on your workflows. In the event you rely on serverless computing, we would recommend utilizing the products mentioned above.

Distance Latency

The phrase ‘distance latency’ refers to what extent the function mentioned above is from its end users. We notice that businesses are running the tasks in Asia even as most users hail from the US. Bandwidth may not be thought of as a problem, but the users prefer convenience over utility. Moreover they do not think about the effects, like the administrator being situated in the subcontinent.

The data being situated somewhere different from the central serverless function, which utilizes the data, is a source of one more distance problem. This poor choice is usually based on process distribution through the public cloud. While it may appear great on Microsoft PowerPoint, it is not a pragmatic choice.

Insufficient Runtime Configurations

These configurations tend to be disregarded. There is a pre-set list of compute and memory configs for serverless systems, where things such as memory range between 64 and 3008 megabytes. Central processing units are usually allocated on the basis of the level of memory utilized. A lower computer memory environment is generally more affordable, but a performance-related compromise would be there in the event of the serverless computing provider treating you unfairly in regards to CPU and memory.

There may be several pros to using serverless systems, but you should also think about the cons. Understanding these things pragmatically will let you bypass them successfully.