10 Steps To Integrate AI Tools Into Your Business

B-10 Steps To Integrate AI Tools Into Your Business

Artificial intelligence (AI) is helping businesses worldwide to streamline their operations. Today, AI techniques are an essential part of the technology industry, marketing plans, and improving services.

Modern advancements like Chatbots, virtual assistants, and artificial hosts are some examples of a large array of AI resources. Read on to learn 10 simple steps to integrate Ai tools into your business.

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How to Integrate AI Tools into Your Business?

1. About Artificial Intelligence

First, it is important to understand the concept of Artificial Intelligence (AI) and how it works for your business. AI acknowledges its environment and then acts accordingly to successfully achieve its goals. It uses algorithms to learn data and solve a problem.

2. Identify the Purpose

Consider why you need AI for your business? Try to answer this question by exploring various AI ideas. Find ways to demonstrate and provide solutions to the existing or future problems of your business via AI. Essentially, learn how your products and services can gain a competitive edge using Artificial Intelligence.

3. Setting Priorities

Consider making the assessments regarding the financial values of your business. How can the implementation of the various AI resources coincide with your business values and financial structure? It will help you set priorities and streamline your tasks.

4. Potential Weaknesses

Identify the weaknesses of your business and the line of difference between what you want your business to achieve and what it is capable of achieving. Realizing the potential weaknesses will enable a swift AI implementation.

You can start with a few common projects to understand the process. Also, take experts’ help to learn more and find out any errors or faults in the pilot projects of AI implementation.

Forming a task force is either a nightmare or a business dream. Create a team to manage and take care of the important aspects of AI implementation in your business. They will provide rich data analysis and feedback, which will eventually help to improve your company’s bottom line.

7. Work Your Way Up

Identify a certain case or fault, make it AI’s focal point, and see what solution the AI resources offer. Starting out small is the best way to avoid stress along with financial strains.

8. AI Storage

Once you integrate AI tools into your business, how do you maintain all the data that it generates, automatically and/ or manually? Your business will need storage options for all the AI data in order to provide better business insights.

9. Incorporate Adequate AI Usage

Addressing employees’ concerns about the adoption of AI across the entire business is important. Creating frequent tasks for AI systems to help in certain projects can be a great way to introduce the new system.

5. Experts and Pilot Projects

6. Task Employees and Create Teams

10. Maintain the Balance

Maintaining the balance between the integration of AI into your business and human intelligence is critical to avoid any losses or major setbacks. Relying on the AI resources or completely leaving them at the hands of third parties can result in potential business failures.

Usage Of Mobile Application Is Drastically Increasing During Pandemic

B-Usage Of Mobile Application Is Drastically Increasing During Pandemic

As COVID-19 continues to rise, people around the world are dealing with its effects. The deadly third wave has resulted in a large number of COVID cases.

The novel virus has affected businesses worldwide across various industries, compelling them to take precautions and adopt strict measures. Due to business closures, companies are now switching to digital tools and platforms to continue their operations. At the same time, there is a sudden spike in the use of mobile apps to connect with customers.

Besides, people are developing mental health issues due to the uncertainty of the situation. The global lockdowns, business closures, no social gatherings or fun activities have led to the rise in the usage of mobile applications.

Why Usage of Mobile Applications Rose During Pandemic?

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There are certain reasons for the increased usage of mobile apps during the pandemic. People are spending more time on mobile phones to play games, watch videos, arrange virtual parties, and stay connected with friends and family.

You will find mobile apps for games, music, business meetings, etc. Moreover, it is surprising to see the influx of new mobile apps in stores (Google Play for Android and App Store for iOS).

For one, it is truly amazing to experience the addition of augmented reality in the end result of a vast majority of mobile apps. Although people are restricted to their homes, the latest features of the mobile apps have provided avenues for fun, enjoyment, and relaxation, learning some great ideas for daily life.

Impact of Pandemic on Mobile App Usage

It is surprising to learn the facts and figures regarding downloads, installations, and the monthly active players. With new apps coming into the store (digital) every day, the usage for the month of April 2020 was around 200 billion hours.

What’s more, there was a 40% increase in the usage of mobile apps in the second quarter of 2020 alone. Want to know something more interesting? Well, projections based on the ever-increasing mobile app usage suggest that the number of mobile phone users will rise to a tremendous 4.3 billion globally.

Most used Mobile Apps

The global mobile gaming market is huge and is expected to witness rapid growth during the forecast period 2020-2025. The pandemic has led to an increase of 75% usage time of gaming mobile apps.

Apart from that, people are using mobile apps for health and fitness, exercise, business insights, news (to catch up with world affairs), finance options, and indoor leisure activities.

Conclusion

While people wish for this virus to end, COVID-19 is changing the world. The new ideas, techniques, lifestyle changes, such as increased usage of mobile apps worldwide, are likely to last long.

4 Ways to Implement Augmented Reality for your Marketing Strategies

In today’s fiercely competitive markets, possessing a unique set of products is not sufficient for your business to become successful. With innovation at the forefront, marketing strategies play a significant role in generating leads (sales) and success for your business. So, what’s new in the store to really ‘augment’ your marketing success?

What is Augmented Reality (AR)?

It is the use of digital media to provide an interactive experience and enhance the real-life environment through computer-generated visual elements, sounds, details, etc. Using augmented reality software, you can see a T-Rex just moving around a park through your phone screen.

However, there’s a lot more Augmented Reality (AR) can provide for the business world. For one, it can be a great marketing tool to increase sales and leads for your business. Here are 4 ways to implement AR for your marketing strategy.

How to Implement Augmented Reality for Your Marketing Strategy?

1.     AR for Business2Business

Imagine a salesforce presenting a business idea or a product model to a potential client (another business) in order to generate sales and leads. With the influx of technology, it is important to use advanced methods. Hence, a salesforce equipped with digital media will win against the one with brochures or a PowerPoint pitch.

This is the way to a dynamic sales pitch in which your marketing and sales team are able to describe a product line in the most realistic manner. They can do this with a 360-degree virtual image and placement of the good.

2.     Customers Shall Try Before Buying

Remember the make-up corners at the popular malls? AR appears quite inexpensive against those, to say the least. With AR apps, the marketing strategy to allow “try before you buy” is on the next level. For example, using an AR app, your potential customer can see how a pair of shoes will look on them even without any physical interaction.

So forget those brick-and-mortar shop timings. The geographic boundaries in letting your customers try out their favorite products are fading with Augmented Reality.

3.     Get People Talking About Your Brand

Augmented Reality software are not only for sales generation. In fact, it can be a relatively fun aspect to explore the potential uses and benefits of AR. You can commit to indirect marketing with AR apps and work towards the betterment and awareness of your brand.

Engage with your existing and potential customers in fun, creative, and new ways using Augmented Reality. Let your customers know that your brand favors their needs. People will talk about your product/service, and word-of-mouth advertising will prove beneficial in the long run.

4.     Product Manuals and Guides

Forget the boring manuals and product guides. It is time to implement Augmented Reality for your marketing strategy to improve customer satisfaction. Utilize experts and resources to create amazement in your customer’s journey.

For example, an AR app generated to point out the hard-to-read-and-illustrate parts of a car can help new drivers. Thick manuals will no longer come in handy when your customers are able to experience granular inspections of every single car component. And this goes for a variety of products.

Conclusion

Take a look around you; how many businesses are making use of augmented reality to market and advertise their brands? Technology is always evolving – you have to adapt to the changes to keep up with the top businesses and corporations in your industry.

Contactless Deliveries will endure after COVID-19

After shutting down stores for months, retailers are now planning to open their stores in most locations. They are reopening but still considering the COVID-19 protocols. Last year businesses were able to implement various precautionary measures. The approaches they were focusing on involve limiting store traffic, reducing store hours, and keeping transactions clean.

Apart from all these measures, businesses also started curbside pick-up. Contactless deliveries not only benefit the customers but also favor the retailers. Therefore, many businesses are eager to continue these safe and secure deliveries after COVID-19. Here are some benefits to businesses undergoing contactless deliveries:

1. Benefits for Both

Contactless deliveries are beneficial for both the customers and the business. That is why businesses are keeping this trend post COVID. This facility is a win-win for the retailers and the consumers. If you think according to the perspective of the shopper, they enjoy the quick and convenient service to their customers.

They do not have to follow previous policies of delivering a product in person. On the other hand, the consumer finds this method of delivery more cost-effective than receiving the parcel at home. During a crisis, many businesses find this method beneficial in developing permanent preparations.

2. Customer Convenience

Based on the quality of service that a customer receives, customers will make an active decision to come back. Providing customers contactless delivery allows them to choose the pick-up time from the slots available. Customers like having more options, so even if a lot of customers don’t prefer this feature, some will. And the fact that a business was thoughtful enough to add something like that might garner loyalty among customers. Furthermore, they receive a regular update from their favorite retail stores and can easily make payments electronically.

3. Digital Readiness

While doing business digitally, you can handle customer expectations and provide them the best service they want. Technology enables you to perform transactions in real-time through contactless communication. They can seek support, share information, and keep engaging with customers. In the modern world, digital readiness enables you with numerous advantages for your business.

4. Brand Connection

Digital techniques enable businesses to interact with customers through a hygienic and safe environment. Therefore, they can satisfy their customers by avoiding direct interaction. The customers will have a satisfying experience and keep the conversation in real-time. Therefore, enabling the business to build their trust and improve their brand identity.

Conclusion

Contactless deliveries are becoming a popular trend during and after COVID-19. Businesses are interacting with their customers by providing this facility. So it is definite that the business owners will still follow the same delivery protocols and speed up the process.

Expansion of Remote Working is Becoming Conventional

The world is becoming a strange place as we have never seen before. Many countries are maintaining social distancing protocols. They are minimizing the density of humans and implementing new innovative ideas to keep normal processes and functions running. Soon after the physical world stops, people are crowding the digital world like never before. With the increase in demand for remote working platforms, businesses are adopting remote working environments and making it a norm. Still, as the pandemic is about to end, many businesses are keen on making a remote workforce the norm.

1.     Remote Employees are Productive

Currently, we can easily see that employees are showing better results than traditional ways. Even though critics won’t agree but staying at home and working in their private space is keeping employees energetic. With less time spent on traveling, the productive spirit of employees is higher. They feel happy even after working, bringing productivity to their lives.

Overall, employees are also much happier and are able to manage their time better. All of this contributes to them being more productive and feeling less pressure.

2.     IoT is Changing the Course

The internet of things is making manufacturing tasks easier and taking humans out of redundant tasks. The main approach behind this technology is to provide the product to the consumer without any hassles or errors. However, consumers receive their products and services at the comfort of their homes. Technologies such as AI home assistants, smart thermostats, and interconnected electric systems are making traditional homes smarter. Therefore, employees can easily work from their kitchen without having to worry too much.

3.     Enforced Flexibility

COVID-19 did not bring many positive things with it. However, it worked well for the digital advancement and changes in disruptive events. With the support of technology, we were able to stay in our home and perform all the activities as usual. Adopting an effective and healthy remote working strategy and performing digital transformation was necessary for the business sector. After adapting to these new times, companies found their employees less stressed and more engaged.

Conclusion

If you are looking to implement remote working policies for your company, you should first start with the basics. To succeed with the task, you should equip your employees with three things:

  • Clear instructions
  • Disciplinary excellence
  • Adequate technology

Ensure that your workers have a laptop, desktop, or tablet to perform their tasks. Also, introduce wide-ranging software in each device so your employees can perform all the business activities through a proper channel.

How Can Micro-Mobility Contribute to a Better Future?

Micro Mobility is a way of transportation that utilizes clean energy, such as rechargeable batteries. These bikes and scooters have a positive impact on the climate and offer a sustainable way of traveling. Micro Mobility is ideal for short commutes. Your vehicle will not go above 15 miles/hour. The market of micro Mobility is expected to grow to $300 billion by 2030 in the United States of America (Source). Let’s explore some benefits and ways in which micro Mobility will provide a better future:

Benefits of Micro Mobility

·       Affordability

If you are living in a city, you might agree how expensive it would be to rent a car, taxi, and other means of transportation to reach your destination. Comparatively, renting a scooter or a bike is not that expensive.

·       Convenience

A lot of people in the city frequently use bicycles to reach from one destination to another. However, Micro Mobility enables people to fill in the transportation gaps. Micro Mobility helps you reach from one transportation option to other, making it a convenient option. Furthermore, it also increases transportation equity, enabling more residents to have better transportation options.

·       Sustainability

We can reduce a lot of cars from the road and overcome traffic congestion. Also, it will help lower the carbon emission from vehicles, protecting the environment as a result. Therefore micro Mobility is an environmental-friendly option and does not generate energy from fossil fuel.

What will be the Future like with Micro Mobility?

Micro Mobility will change our streets due to an overhaul of the means of transportation. As e-scooters and bikes require proper roads, we will see a change that facilitates their movement. Here you can find some changes that we will experience in the future:

·       More Protected Bike Lanes

The construction of PLB or protected bike lanes is a productive idea. By providing bikers with a dedicated and protected lane on the road, government will be able to reduce fatal accidents.

·       Cycle Highways

In the future, we are expecting to see more cycle highways for micro Mobility. These types of PLBs are perfect for commuters with e-scooters and longer bikes. With increased usage, the government will decide to plan efficient bike routes enabling the workers to travel from home to work and other places with more convenience than ever.

·       Slow Streets

Many countries introduced slow streets for promoting healthy activities. In a slow street, you have to keep moving. You can jog, run, hop, or walk safely because the traffic speed and volume are at a minimum in these streets.

Conclusion

As more people consider e-scooters and bikes, we can see how Micro Mobility will become a necessary part of city plans in the future. If everything goes right, roads will become safer and the environment will become cleaner. 

What we can expect from the Internet of Things in 2021

Internet of things is making an impact on the business sector and our lives. Faster 5G and WiFi, combined with rapid improvements in machine learning, prove that AI is leading digital transformation. The acceleration is becoming a reality with the increase in connectivity. Thanks to the IoT, users can experience what they once believed to be impossible a few decades ago. Looking ahead in 2021, we can see how rapidly the Internet of Things is growing after the COVID-19 pandemic.With the increasing use of this technology, experts and developers are implementing new changes. Consequently, they can provide future users an even better experience. Let’s dive deep into top IoT trends for 2021:

1. Resolving the Network Connectivity Chaos

After implementing WiFi and 5G technologies, the scope of wireless connectivity options is rapidly increasing. Technology leaders are working on reducing market chaos since the COVID-19 pandemic. Their focus to make wireless connectivity efficient and widespread will be among the top technology trends of 2021.

More than 800 Starlink satellites orbit around the planet. These are low-earth-orbit satellites, competentfor long-distance connectivity. Including this complementary option, we expect to observe an increase in similar lower-power networking technologies in 2021.

2. Increasing Development in the Healthcare Sector

As many people were at home in isolation throughout last year, they could not manage their chronic, preventable, cancer conditions. The year 2021 has brought numerous innovations in the health sector. Experts can diagnose patients through proactive engagement. Innovative sensors and wearables will be available, so no patient remainsuntreated.

Consumers are seeking interest in digital healthcare devices. The trend of these devices will rapidly increase as individuals can monitor their health condition, gain insight into their health, and reduce healthcare costs.

3. Taking-over the Traditional Business

Traditional businesses shifting towards remote working spaces is the biggest trend surrounding workspaces this year. Experts never expected digital transformation at the global level. However, since 2020, manufacturers, pharma firms, distributors, and utilities started operating remotely. The Internet of things enables them to remotely connect their machines to a centralized system. Furthermore, it increases the reliance on remote experts, so you save costs on expensive travel and downtime. This year, the Internet of Things allowed organizations to communicate with customers and fulfill demands by syncing machines and assets.

4. Expanding the Accessibility of Location Data

The pandemic helped companies understand the importance of location while delivering useful employee and customer experiences. Location data offers convenience to both employees and customers. It allows a plethora of functions like roadside pick-up, virtual queues, and check-in for reservations. Technology partners can help leverage location data to the max. Furthermore, it enables the consumer to control who can access their location data through third-party plugins.

Conclusion

While considering these current predictions and trends, we can see future diversification. The implications that apply on commercial and residential levels are widespread. The number of businesses and individuals adopting the Internet of Things is increasing drastically, bringing convenience and efficiency day by day. Based on today’s advancements, people will be living comfortable and convenient lifestyles with help from the IoT in the future.

Objective Analysis – What’s Next for Blockchain and Bitcoin

Blockchain and bitcoin technologies enable cross-border, lightning-fast, and cheaper payment options to businesses and individuals. These technologies will change the business process throughout the world in every industry.

Businesses are eager to promote and facilitate cryptocurrency exchange in the future. Bitcoin keeps business transaction costs down to one percent, attracting an increasing number of audiences. Consequently, businesses can enjoy the perks of real-time payment processing.

Numerous regulatory agencies focus on providing technology with different methods all over the globe. Therefore, they create complex and new networks that surround blockchain security management. Agencies have found the need to regulate blockchain technologies for Bitcoin. Here are a few predictions as to what the future has in store for bitcoin and Blockchain:

1. Blockchain and Social Media Networking

Social media works through a centralized network. Users do not have much control over their content. Network owners control and manage media such as pictures, videos, and audio for users. Social media enables users to communicate with the entire world, but there are risks of data breaches and cyber-attacks. These problems bound the audience to share private and confidential messages. Even with WhatsApp’s new privacy policies, users are having second thoughts about using such tools.

Popular social media platforms such as Twitter and Facebook are booming in the business sector, thereby increasing the risk of data breaches. Blockchain technology provides users with amazing privacy policies. It allows them to use social media as a means to make payments while avoiding security issues.

2. Blockchain and BaaS

Blockchain as a Service is a lucrative trend for Blockchain. This new trend enables businesses to connect and streamline their business process. BaaS enables users to create, operate, and maintain a blockchain. These services are costly but enable users to create digital products using blockchain technology.

Therefore, many medium and small businesses are uncertain about investing in technology. Companies such as Amazon and Microsoft contribute to technology to ensure the availability of Blockchain in every business sector and industry.

3. Blockchain and Government Agencies

Government agencies are developing an interest in blockchain technology as it provides distributed ledger. This enables agencies to monitor and administrate the data. Agencies communicate with each other as a means to provide data. They do so due to a separate database. With the implementation of the database, agencies can enhance functioning, enabling effective data management. 

4. Blockchain and Artificial Intelligence

Artificial intelligence and Blockchain will bring mind-blowing innovation in 2021. Numerous applications such as Data Protection, Smart Computing Power, and Trusting AI Decision Making will improve Blockchain performance.

Conclusion

Bitcoin and Blockchain will improve market conditions, enhancing accountability and security. Blockchain technology includes an encrypted and shared database. It is a strong encrypted, shared, and verified Google Document. It consists of a sheet with different entries according to the logical relationship. Blockchain represents revolutionary changes that many sectors will encounter in the future. It emphasizes security and control over data for users, reducing the risks of data breaches.

How To Improve Your Company Culture

In just a few months, the coronavirus pandemic has changed our lifestyle and ways of working. It has disrupted many industries and made them change their services. Likewise, new service classes have now sprung. Anyhow, there is one thing that has remained the same.

According to several individuals, the logistic sector may be a segment that has deviated from the expected situation during this period. Stay-at-home ordinances have meant that door-to-door delivery has become more in demand and service providers have been getting more business as compared to the past. Anyhow, the logistics sector is not an exception to any other industry.

With the pandemic flipping the narrative, many smaller business enterprises are in a position that offers them an advantageous perspective in the marketplace. With the new way to tap into a bigger customer base, there is more pressure to offer prompt delivery. Making the company culture better is among the ways to accomplish that.

Below are some steps that could just aid new and experienced companies in improving their company culture this year.

Define Your Company Identity

There are numerous companies that lack the right branding. That applies especially to organizations delivering services instead of products. An example is a company that offers logistical services named ArdentX. After realizing that it has no unique identity, one of its founders Connor Miller encoded a group of values for his logistics company, such as its insane form of work ethic.

In his recent ‘Built In’ blog post, Kate Heinz said that core values matter to the culture and success of an organization. Therefore, Heinz recommended ensuring that everyone in an organization upholds those values. Expecting the same from all workers would foster an equality-based open culture, said Heinz. It would also aid in promoting the values across that company’s departments to make those firmly fixed in its culture.

Hold Senior Management Responsible

How good a company’s senior management is, plays a big part in its success. That organization’s leadership group is responsible for guiding it towards growth, sustainability, and innovation.

Conduct Exit Interviews

Workers would like to quit an organization at any time due to many different reasons, which include a better job opportunity, further studies, or a change in career. Companies have long been considering staff turnover a bad thing. Staff turnover may be so, but it can be viewed as an opportunity to grow too.

Constant Communication

In several organizations, communication happens only from managers to their lower-level employees. In that event, workers seldom feel that they can talk about the things that continuously happen in their teams. In an organization with a healthy environment, people talk when they want to. Those who manage that kind of organization often seek their employees’ opinions, whatever that opinion may be. In other words, employees have a say in the internal events of those companies.

If you form a sound company structure, then it would make your brand’s connection with customers stronger. Investing in building it can cause visible outputs to occur in your organization’s downline, even more so, given present events.

Here’s What You Need To Know About SEO Before You Start Selling Online

In this digital era, most startups live and die by the clicks they are getting. If you want your website to survive, you need to optimize it for the customers to find it. If the website is not optimized, you are digging your own grave.

However, Search Engine Optimization (SEO) is constantly evolving and you need to keep up with the new rules, strategies, and practices that are changing with the evolution. Most small companies that started recently may not be in a position to hire an SEO expert. If you are one of them, these tips may help you boost your website rankings.

SEO Is Not Just Keywords

Most people think that SEO is only focused on keyword and website traffic. While both are very important aspects of SEO, they are not the only concerns of search engine optimization. The aims of SEO also include the creation of effective customer service funnels, sharing high-quality content, and most importantly standing out among the competitors.

Without a strong SEO strategy, your website is not going to come on top of the search results. Your strong local customer base or high-quality products you are selling through your website becomes irrelevant if you are hidden from the view. Today, SEO is an essential digital marketing tool a company needs to thrive. It has the capability of making or breaking your company.

The first step in implementing a good SEO strategy is by creating good content for your website. The content should be easier to read and should answer all the questions that the audience has. The content should most importantly hold the attention of the visitor. The best way to keep the visitor engaged in your website is by creating high-quality content.

Another aspect is the speed of the website. If it takes too long to load, the visitor won’t bother to look at it. You should also provide all the relevant links and offer customer support. These aspects are very important for a good customer experience. If your site loads quickly, answers all the questions and has proper customer support, they will stay on your site for a while.

More visitors and longer sessions can improve your website ranking on the search result page. This will increase the traffic further, which means your sales will increase.

Do Not Stop Experimenting With SEO

The keyword values and search volumes can change, just like the ranking factors. The key is an early and ongoing adjustment. The main focus of some agencies is the optimization of conversion-oriented pages for certain keywords. Some other agencies build backlinks from third-party publications.

You can only control your site. If only a few people are filling out the forms, place them on another side of the page. If you think that the website traffic is not what you expected, relink your website pages and make it easier for the audience to explore. Try to link the old blog posts to the new content.

It is ok to ask the audience where to begin if you are unsure of it. Send out surveys to your customers and make them find out what improvements that you can make. Even you can use your own employees to check the user experiences of the website.

The algorithms are regularly updated, which means keeping up with your website will ensure that your page rank is not throttle. This will result in a higher SEO ranking as well as an increase in sales and visibility.

Make your Investment In Helpful Content

As the website traffic increases, it becomes very important for you to make your website content stronger. If you don’t have good content, your brand image as well as the website ranking are at stake. Your ranking will decrease if the content does not satisfy the visitors.

People are searching the web to find someone who can help solve a problem or fill a certain need. If the first impression of your website is not good, they will turn to another website right away. Google will register the time they spend on your website and lower your website ranking accordingly.

Using a video is a good way to get visitors engaged in your website. Statistics show that users tend to spend 2.6 times longer on pages that have video content than the pages that do not have such content. When the users spend at least one minute on your website watching the video, Google will register it and your ranking will be upgraded accordingly.

You should note that adding too many videos to your website can nullify all your efforts. Too many videos on your website can confuse the visitors or even slow down your website. Make sure to be kind to your visitors. Ensure that they can find the things they look for easily and create a good first impression.

Target The Sweet Spot

When you plan your SEO strategy, make sure to aim for the sweet spot, which is low keyword difficulty, low competition, and high search volume. Tools like Google Keyword Planner can help you to find excellent keywords. They also help you to identify some SEO opportunities that are overlooked.

It is important to choose your keywords wisely. If you are choosing short-tail keywords like “graphics cards”, the competition will be higher. The search volume will be less for long-tail keywords like “best gaming computer graphics cards”, but the competition is very few. The best choice you have is “fastest graphics cards”, which has less competition than the short-tail keyword but high volume than the long-tail keyword.