Ways Of Making Staff Members Continue To Learn At Work

Companies could not achieve their business objectives if they lack a dedicated and qualified labor force. With new technologies arising, it has become more and more useful to have on-the-job (OJT) training programs in enhancing workers’ practical skills and soft skills. Anyhow, there is more to learning when at work than formal training. Enterprises have to be creative to make workers keep honing their expertise.

The Advantages Of Continuous Training

Almost every company puts money into expensive recruitment to lure the best candidates, but its efforts on worker education and engagement tend to fail to meet the standards. With no incentive or supportive program in place, workers can easily feel that they are underappreciated and overlooked after some time, which can affect their employer’s growth.

Making a robust learning environment possibly will aid your organization in attracting top candidates and retaining them. Some of the perks of putting your resources into ongoing training are as follows.

  • Improves Employee Satisfaction. Dissatisfied workers would only do the least expected from them. Low engagement and productivity levels are likely to adversely affect your organization’s profitability. Opportunities to have the training and to develop will keep workers motivated and eager about gaining new skills.
  • Aids In Retention. Workers without any development opportunity will end up feeling stuck in their organization and will then quit. Development efforts and schemes offer employees experience when at work. That experience will help them to not only extend their careers but also be trained for future roles in their organization. Including learning in your place of work can reduce turnover as well as recruitment expenses during a long period. If your organization grows, then there would be experienced and reliable workers to fill new positions.
  • Training Offers Workers The Chance To Explore. Allow workers to tap into areas beyond their domain through continuous training. Using the latest technologies, learning fresh technical skills, and communicating with other staff members, will aid workers in visualizing possible career paths.
  • Breeds Loyalty. Making a special effort to achieve things and spending resources on training programs will authorize workers and will cause them to feel valued. Workers reward employers that play a part in achieving their personal and professional objectives with loyalty.
  • Boosts Productivity. Several companies regard development opportunities as costly, but well-structured at-work training can make workers more productive and contribute more to your organization’s outputs. Training programs offer workers hands-on experiences, which aid them in doing their tasks better, more efficiently.

Anyhow, training need not invariably be similar to a structured course or program. Read on for some ways of implementing successful training for employees when they are at work.

  • Including It In Your Organizational Values

The core values of an organization are those principles that drive it to its objectives. Making growth one of those values means your organization will lure like-minded workers, plus it will motivate some experienced employees to transfer their expertise to others.

  • Bringing In Motivational Speakers

Taking this step frequently is the ideal way to move away from your office’s day to day routine. The speakers your organization brings in should be able to share valuable insights and experiences that can motivate your workforce and can make a new perspective in the workplace.

  • Setting Aside Time For Self-Learning

Between handling life and performing well at work, people will find it tough to have the time to improve on their own. Setting aside some hours every week for workers to explore software or to attend a web-based course, possibly will have a big impact on them.

Offer your staff members the tools and time they require for self-learning, to have a much more inspired and confident workforce. You can easily do that without spending a lot of money.

  • Organizing Worker-Led Workshops

The workshops can offer workers useful insights and hacks, as well as improve that sense of community existing among your employees. Learning from performers can allow workers to understand new technologies more comprehensively.

  • Implementing Monthly Face-To-Face Communication

Face-to-face meetings can facilitate management and staff members to communicate things forthrightly and transparently. From establishing expectations and offering feedback to discussing and removing doubts, it will possibly keep your workers inspired and paying attention to your organizational objectives.

To better understand your workforce and aid them in developing, offer them constructive feedback with monthly face-to-face meetings. After that, make development objectives to guide the growth of your workers.

  • Starting A Department Exclusively For Training And Development

Making a robust learning culture takes certain resources, expertise, and planning for a long time. The aforementioned methods may be free but being prepared to put money into training will allow making a department devoted to growth. In addition to executing training programs, that department may work on assessing the performance of your organization on the whole and forming strategies for improvement.

Opportunities to get training and develop can improve your workers and business. Besides becoming more productive, workers will feel more loyal, confident, and valued. At the same time, continuing training can positively affect long-term performance, which will allow your organization to perform better than its competitors. After all, outperforming them should be the objective for every approach mentioned above.

What Does The Marketing In The Future Seem?

The marketing sector continues to change despite various challenges, so marketers have to be ready to change alongside it. While it may not be easy to keep up with trends, doing so can play a big part in being ready for that future. With us starting to enter a 2021 mental state, make the effort to set your marketing-related priorities as well as the measures to take to achieve every single priority.

Personalize Everything

Marketers can form more profound and emotional relationships with their audience through personalization. Offering web content that is personalized and tailored to every single audience segment, can improve the user experience while establishing loyalty and trust for your business.

With the said form of content, there is more chance of making the relationship and even finalizing a sale. When technology will evolve down the road, marketers will have to give their audience an experience that is more personalized. Soon, marketers can utilize predictive models through automation to find out customers’ preferred forms of email and web content. With these features, it is possible to give users access to the content that is relevant to them. This can result in your customer group seeing only the form of content that is meant for them.

Prioritize Mobile Marketing

Mobile marketing has become important in the last few years, plus it will only continue to be more important down the line. Mobile applications can considerably boost your business revenue and it can provide a convenient buying portal for your users. Furthermore, when they purchase anything for the first time, the application can remember that item and can create other recommendations on the basis of it.

Analyze what users do on your mobile-friendly website pages to know the way in which mobile users interact with your application. Smart marketers can connect with users through mobile-first marketing channels such as push notifications, text messages, and social networking websites.

Gauge Long-Term Marketing Performance

Marketers should familiarize themselves further with their marketing performance in the long run. Marketers’ short-term metrics of marketing contribute to having a good understanding of their engagement levels per day or week. Anyhow, their long-term marketing performance is likely to reveal the kinds of trends and metrics that we possibly overlooked. Use longer-term KPIs for a more profound idea about what your enterprise seems down the road.

Sales And Content Marketing

There is some disconnection between the marketing department and sales unit of many enterprises. Potential customers are perhaps passed between the two departments, without any adherence to customer requirements. Both departments work differently to achieve the same objective, but as great many enterprises deem these different entities. While marketing information may be to communicate your business’s story, your leads may not access it at all times. Besides, because sales representatives know the challenges and requirements of their customers, they can speak on behalf of their companies.

5 Tips To Ensure The Security Of Small Businesses

Digital security has always been important, and it is becoming more and more critical than ever before. Many companies are now considering continuing the remote work strategy that was adopted in response to the COVID-19 pandemic. A company would lock down its brick-and-mortar store to keep the valuables secured, ensuring the security of information of employees and online business transactions is very important and has to be taken care of appropriately.

These statistics will give a clear idea about the importance of securing digital information: about 73 digital records are compromised every second since 2013. Hackers do not set major corporations alone as their targets. Small and medium-sized businesses also are prone to attacks from hackers. Data is highly valuable and keeping it protected is quintessential for the security of your business and it assures your customers that all their information is protected. Regardless of the size of your business, here are 5 tips that will be helpful in bolstering your digital security.

Stay Updated

The most important digital security tip is to stay updated when it comes to network security software and training. Updating your security software and training has to be done by ensuring that they align with your business policies. Needless to say, your security software should be up to date, but you should also ensure that other software you use are up to date. Giving enough attention to all software you use adds a thick layer of security to your business.

Providing training to your employees on safe practices is very important. Educate them about password changes and social media security.

Avoid Ransomware Attacks 

Ransomware is a common internet fraud where the cybercriminals get hold of your data and release them only after you pay the ransom they demand. The worry of losing important data or it being used for malicious purposes makes many companies agree to the demands of the attackers. To avoid losses due to ransomware attacks, backup your files regularly, particularly on cloud formats so that you can access them any time from any location.

Prefer Sharing Files Over Sending Them 

When it came into effect for the first time, sending attachments over the internet was regarded as a revolutionary achievement. When the techniques to shrink files and send them over the internet were developed, files of huge volume became just a click away. They are still important but storing files on a cloud server and sharing the location is considered a safer approach than sending the files and letting the person at the other end download and possess it. Being able to share files reduces the risk of them being mishandled or getting stored in an unsecured location.

Use A Private Network 

If you want to access anything related to your business, do that with a private network. Hotels are mostly secure but still take necessary precautions. Public areas like coffee shops aren’t as secure even though they claim to be.

Never Use The Auto-Connect Feature

Auto-connecting to networks is a safe option only if you are at home or the office. You would have no idea about the network security practices at a friend’s place or a hotel. The caution you exercise to avoid attacks from hackers has to be used to secure your business information in all instances.

All the tips discussed in the article and others have to be revisited considering the rapid growth of technology and attacks from cybercriminals.

How To Retain The Relationship With Your Local Customers During A Crisis?

Small businesses in America have suffered huge losses due to the crisis. Although the unprecedented times put them through extreme hardships, this can also be seen as an opportunity to work on crisis communication plans that would be useful in the future when unexpected events like a personal emergency or natural disaster occur.

Here are some of the ways to retain the relationship with your customers during this time.

Inform Your Customers About The Developments And Changes In Your Business

It is important to realize that customers are still looking for businesses but this time through online platforms. Local customers would be looking for businesses including yours and with many people at home now, this practice would have increased. According to HubSpot, there has been a 13% increase in website traffic from February to March. Do not make the mistake of assuming that your customers will not be looking for you just because you have limitations in operating at 100% efficiency.

Ensure that people can find the right information when they are looking for you online, like:

  • Whether you are open or not and changes if any in your operating hours.
  • What changes you have made like any special precautions you are taking and anything  (wearing gloves and mask) that you expect your customers to do.
  • Any resources you can offer your customers or an emergency hotline to any links to external resources.

Update this information with all your sources because you don’t know where people are looking for you. Conflicting information on different channels is the last thing your potential customers would want.

  • Update information added to your website.
  • Update information added to your social media profiles.
  • Update your listing in Google My Business.

Also update your email signatures, voicemail, and storefront signage.

Adapt To The Newer Ways Of Doing Business

There is no denying that your business cannot operate the exact way as it did before the crisis that forced your customers to stay at home. However, this also happens to be a great time to test some clever options that will help you survive and flourish during difficult times.

  • Businesses that depend on face-to-face interactions or on-site visits can use video conferencing tools like Skype, Zoom, and Google Meet.
  • Food services can develop platforms for customers to make online orders and offer home delivery.
  • Retail businesses can plan on developing eCommerce platforms or offering local delivery.

It seems to be a great time to focus on good habits again as you will mostly have some extra time now. Check your emails, Facebook messages, and Twitter mentions regularly. Read the good and bad reviews about your company on the web and respond to them. Your customers are also attempting to adapt to the changes that the crisis has brought to their lives, and hence make sure that you help them in every possible way.

Let Your Customers Know About What Is Coming Up

Do not make any promises that you can’t keep but some optimism or a simple conversation about what could be coming up can be quite helpful. Your customers would appreciate it when they know you have plans for the future even if you are not sure about when you will able to start working on them.

You can also ask for suggestions from your customers. For that, you can use social media, emails, and survey tools. The customers will appreciate it if you ask them what they want.

  • Do they appreciate regular updates on your website or social media or is an email newsletter enough?
  • Do they find videos useful, like ‘how-to’ videos?
  • What would be the first thing they would want once you are available again?

Staying Idle Is The Last Thing To Do

Never divert your attention away from your business completely during any crisis. Your customers will be looking for you and would want your service now or in the future. They are going to remember the names of the businesses that kept them informed and the ones that did not.

Your customers are going to appreciate even the small efforts you made to keep them updated about your business.

What Measures Can A Company Take To Secure Its Backups

A spread-out workforce invites new challenges, which is likely to make it trickier and more significant to back up data. It is important to inform workers about data backup management best practices, among others.

So, we will look at 5 things that are doable for IT managers to confirm that they maintain the most effective procedures for backups at an enterprise level and individual worker level.

Following The 3-2-1 Backup Rule

According to this rule, it is vital to have 3 copies of vital data: the original one and a couple of backups, ideally in different locations and formats. That will aid in minimizing the chance of losing important data due to ransomware, malicious software, or some other event.

For remote workers who store their day-to-day work, it is good to blend a local pen drive backup or NAS backup and a cloud-based backup. As for cloud-based data storage for bigger databases and systems and employee data, go for immutable backup. That choice will keep any data change or deletion from occurring, which could be vital in case a cyberattack involving ransomware happens.

Some clients have immutable cloud backup and local storage. One of those clients encountered a ransomware-type attack that encrypted their on-premises backup and primary files. The attackers asked for millions of US dollars in return for restoring those files. The malicious parties were unaware that that client had immutable backup. They managed to restore data from that immutable storage facility, so they did not need to spend any amount of money as ransom for restoring their files.

Backing Up All Data

You should think about a couple of components.

Firstly, you must be sure of creating a backup with the right company data (right in terms of its formats and versions). Secondly, it is a must to be sure that your remote workers are acting as per the best practices, unlike the practices they would do at their usual workplace.

Thirdly, it is vital to establish policies and processes for creating a backup of your data and the data that you create through the Software as a Service platform. Several individuals unfortunately think that this kind of data sitting in cloud storage will automatically mean that it is already backed up. This is not true.

For instance, Microsoft does not make automatic data backups. On the other hand, Salesforce is changing automatic company data protection. While enterprise data backup vendors such as NetBackup and Veeam provide SaaS-based backup, be sure of educating remote workers on any steps they should take to make these providers work as required.

Always Enabling Encryption

It is vital to have encryption, as either a turned-on feature on a non-custom-made backup solution or an enterprise standard. In the former situation, encryption is generally optional, meaning several users do not activate the feature.

Confirm that there are unambiguous instructions for workers on the way of enabling encryption in data backup programs. Those instructions may include the way of securely storing passphrases so that encryption can be enabled if required.

Confirming That Backups Are Functioning

While this sounds obvious, we often see cases of workforces feeling confident about their backups working correctly, only to find that they are actually not. When this issue happens, the workforces tend to try to restore the backup.

That could become worse if your team is working remotely. Workers who run a backup program may not understand that their devices should be active for that process to finish.

Fortunately, there is this easy solution of communicating frequently and unambiguously with workers regarding the actions they should take to confirm that backups are finished. Some companies have had success by sending frequent, brief messages instead of the odd longer updates. For instance, a weekly email or video from your chief information security officer can convey digestible amounts of critical information, including the detail that everybody should consider backups regularly.

Testing Restores

Not many companies test their restores. Some have the usual belief that passing the audit means they are fine. That is not a safe attitude to have. What if retention periods are not set properly? What if backups are invalid? What if ransomware enters your data backups and then corrupts or encrypts them? Many bad things can happen, so running regular tests is a must.

At an enterprise level, we would usually recommend runbook testing on a per-quarter basis. Restore a computer from data backups, give it back to your worker, and check with them whether those restored files are correct. You may make them extract accounting files, marketing and sales folders, and whatever else they require for their work.

During a period of extensive telework, it is a good idea to ask workers to do self-service data restore processes. Retrying to restore separate PowerPoint or Excel documents to confirm that the restored things are correct and complete.

For Best Outputs, Combine Your Policies, Processes, And Communication

It is vital to establish procedures and policies that summarize in what way your enterprise manages backups. It is equally important, particularly when remote work happens almost all over the world, to adequately tell workers what their roles are in handling the condition of your organizational backups.

If in doubt, unambiguously stipulate what you expect regarding employee behavior. As for backups, it is better to be very cautious.

Main Telecommuting Challenges And Ways Of Overcoming These

There are numerous challenges in remote work that might just keep project managers from achieving their goals. Below is a list of 5 main challenges that almost every manager faces when dealing with a remote team and how to successfully tackle them.

Productive Project Management

Is your workforce in various locations? If so, it would be difficult to not only coordinate and handle your project but also achieve the desired outputs. You’re a manager and you’d like to make sure that your employees meet their deadlines. Not meeting their deadlines can frequently lead to low revenue as clients always wish to see their projects being achieved punctually.

When your staff is situated in many different places, reaching out to them and tracking their progress and effectiveness of work is difficult. For that reason, several business owners seek top-notch project management software, to handle their remote team and accomplish positive outputs.

Utilizing the right software will allow planning and managing every project management aspect, balancing your staff’s workload, and ensuring that their work completes punctually.

Better Staff Management

You may be telecommuting, but it should not keep you from communicating through means other than chat. Your staff members must have direct physical meetings face-to-face on video chat. Video calls may be the best means of communicating with your staff. Anyhow, meetings where all the parties are physically present in one place, will allow you to easily give feedback to that workforce.

To have better staff management, you must set practical expectations for what your team does. It is a must to correctly communicate your staff’s work scope and deliverables in advance so that you can easily monitor their progress. Preparing objectives and key results (OKR) spreadsheets, is among the best ways of managing projects. Establishing measurable objectives, and holding every staff member accountable for their assigned task, will aid in making them more productive.

Distractions When Working

The main cause of employees failing to deliver at the time of telecommuting is due to distractions. Your loved ones may be around you throughout this time, so it is occasionally tricky to disconnect from them.

Your entertainment devices can also keep you from paying proper attention to your work. Having no one around to make you remember what you have to do, means you will waste much time that you would spend working otherwise.

Here are a few tips  on how to avoid distractions when telecommuting.

  • Tell your loved ones to not disturb you when there is much work to do.
  • Limit TV viewing, social media use, chatting with loved ones, and listening to music played at a high volume.
  • Set up an office at some spot in your residence that will allow you to work with the least distraction.
  • Be sure to keep your laptop, notebook, pens, and other important work resources at an easily reachable place to reduce movement.
  • Establish a deadline for your staff and yourself. Thus, you can encourage your workers to deliver in a particular timeframe for better productivity.
  • With distraction blocking applications, restrict your staff from accessing Instagram, Twitter, and other social networking websites during work timings.

Trust And Accountability

Nearly every project manager encounters the challenge of building trust in all members of a remotely distributed staff. Is your staff working in various locations without being able to see what each other is doing physically? If yes, it would be difficult to trust all of them. You take their word for it, which renders it tricky to build a sense of trust with them.

There are many tools to manage trust problems in a remotely deployed team. For instance, you can see the face of each staff member right through the day with tools such as PukkaTeam and Status Hero. You also have check-ins, objectives, and activities throughout that team to keep them abreast, alert, and ready to handle any issues that may arise.

Below are a few tips on how to improve trust with them as they telecommute.

  • Teach your staff about how important it is to be transparent at work.
  • Utilize the appropriate collaboration tools which help to encourage your staff to have that transparency when working remotely.
  • Set a common objective that encourages your staff to work in unity. If you set an objective, each of your staff members possibly would work like that.
  • Micromanaging your staff is likely to make your staff less productive over time, so avoid doing it.
  • Be sure to stay reliable and responsive to that team. You must let them know that they can always approach you to discuss their problems and that you will pay attention to these then. Thus, you can not only build trust but also cause people to have faith in you.

Improved Time Management

Does your project have a specific timeframe within which results must be delivered? If yes, time would be crucial. Usually, working remotely saves a lot of time that you may use to commute to work daily otherwise. Anyhow, having much time to work means you could frequently waste plenty of it.

Whenever you are telecommuting, it is very important to track your hours. Make a daily routine or schedule for work and household chores. When making that schedule, think about every activity in your daily life, including preparing dinner, your workstation, as well as cleaning.

It is possible to better manage your time when telecommuting through the following measures.

  • Utilizing tools such as Wunderlist, Harvest, and Time Champ. Using these tools allows setting reminders for your work time limits, scheduling events, and creating checklists for your staff.
  •  Making a list of things to do assigning various tasks you plan on accomplishing in the daytime. The list has to be flexible enough to leave you with some amount of time to relax.
  •  Getting up from bed early and completing your household chores punctually.
  • Setting your hours of work as well as strict time limits for every single task.

Technology As A Way To Connect With Your Digital Customer Base

The pandemic has forced small to mid-sized business owners to step out of their comfort zones and experiment with innovative ideas. Companies made revolutionary changes to the ways they engage with customers and have started looking for ideas to support their staff during the economic crisis that resulted from the pandemic.

Many companies were supported by technology when their operations moved to remote platforms. The companies that managed to survive the crisis are the ones that succeeded in adapting to the newer ways to collaborate with team members, maintain stable relationships with customers, and deliver products without delay. This has made small businesses seek out effective solutions for personalizing interactions and automating processes.

It is not going to be that easy for small businesses to raise a lot of money to adopt new technology. When it comes to smaller companies, employees and managers handle multiple roles and there won’t be enough money to invest in the purchase of new tools and to offer advanced training to employees. That said, SMBs that are adaptable and willing to make necessary changes to prepare them for the future will more likely be successful. When you see a clear ROI, you will embrace change.

Today SMBs can observe a rapid shift of the customer base to digital channels. They realize that customers prefer engaging online directly. For surviving the competition in the business environment that has undergone a huge transformation, businesses would have to use personalization and automation technology but SMBs are on the lookout for new capabilities that will be delivered complying with their terms.

This is seen as an opportunity by large companies and SMBs equally. Some technology companies invest their efforts in developing consumer tech and enterprise solutions that cannot be afforded by SMBs. But things have started changing now as leaders have recognized the potential of the SMB market. The projected market value of SMB-focused sales and marketing automation solutions is about tens of billions.

What are the reasons for the extremely good performance record of companies like Slack and Zoom in 2020? Instead of focusing on enterprise software alone, they offer high valued, affordable solutions for the SMB market.

Tech companies understand that grabbing the opportunities before it is late and offering services tailor-made for SMBs will help that market expand. If you own an SMB business and are planning to bring much-needed transformation to your operations, find out the right tech companies that can serve your market efficiently. Here are the three traits that your technology partner should have:

More Focus On Delivery On Support

SMBs are often under-resourced and hence they appreciate greater support levels more. Tech companies realize this and attempt to serve SMBs accordingly. SMBs see that offering stellar support is one of the fastest ways of gaining loyal customers and that is why they focus more on support than marketing.

The biggest barriers that stand in the way of product usage and adoption of SMBs are a high price point and a steep learning curve. SMB owners are so passionate about their business. If tech companies deliver them the quality products they need, SMBs will actively advocate the products they are using and that is a strong type of marketing a company will benefit from.

Good Knowledge Of The Needs Of The SMB Sector

Smaller companies are associated with high levels of complexity and diversity. Your SMB could be an online venture run by a few people, a dental practice with clinics in several locations, or a fitness studio. SMBs are diverse and vary in the number of employees, engagement needs, and sales models used. Some tech companies deliver a one-size-fits-all type of product. When you are looking for a technology partner, find a company that can offer products that meet the specific requirements of your business.

The tech company you have chosen has to understand the individuality and complexity of the SMB sector. Companies that have a clear understanding of the unique needs of SMBs will not compromise on the quality of the products they offer, they will invest the same time and effort in building products for SMBs as they do in making enterprise and consumer products. They offer solutions that let SMBs capitalize on the investments they already have and expand their use cases once they are in a position to do that.

Exciting Features In The Solutions Offered To SMBs

Tech entrepreneurs that serve the SMBs believe that offering them exceptional solutions that can solve big problems will help generate a lot of new business. SMBs value personal relationships in business a lot and if you succeed in offering a solution to a persistent problem that is bothering them, one solution that doesn’t require investing a lot of time and money, they will repay your investment in development and support through their evangelism of the product that you offered them.

 Find out tech partners that provide a customer experience that crosses the infinitely scalable limits. If a tech company shows a willingness to go an extra mile for their SMB customers, it proves that they understand the value of the SMB sector and are attempting to achieve organic growth through true customer satisfaction.

The leaders of the SMB sector are part of a sector that can add trillions to the global economy and contribute to a faster post-pandemic recovery. But if you have to reap success in the coming years, you will have to adopt appropriate technology that can personalize customer interactions and automate core tasks.

While many companies continue focusing on the enterprise sector, others like Slack and Zoom realize the importance of the SMB sector and launch products and services that assist their growth. If you are an SMB owner looking for ways to connect with your digital customer base, find out a technology partner that understands your unique needs and offers trustworthy advice.

Things To Know When Making Changes To Sales Compensation Plans

Are you a leader who thinks about changing your company’s compensation plan for every single sales representative? If yes, we would recommend having an actual purpose in place at the heart of the plan. It is important to design it to incentivize salespeople to work like how your company leadership wants, to support the enterprise’s objectives.

To incentivize them in an effective way, it is a must to understand the notion of motivation. The term ‘motivative’ means to urge someone to perform something.

True Motivation

It is commonly believed that people enter the sales profession out of motivation to earn money. Many individuals enjoy being compensated on the basis of their performance. Anyhow, we have no data supporting that money is the only thing that motivates all or the vast majority of salespeople.

It may motivative a few of them, but not all of them. While the satisfaction they can have from performing a task well, provokes some, it does not encourage the rest. Some are driven to become the best possible salespeople, so they are likely to reap the rewards. Anyhow, knowing that their work is important for their customers, is enough to motivate other successful sales staff.

The key to getting the best out of them is to not motivate one and all at once. To become better at motivation, be aware of what inspires every single staff member, and incentivize them to perform well in an individual capacity.

No Motivation Required?

Unfortunately, our data also indicates that several managers assume that they are not aware of what motivates their staff. This could happen if most sales managers are promoted on the basis of being strong sales professionals and very motivated in an individual capacity. Therefore, the managers bring the firmly established belief that sales reps should be capable of doing it with no inspiration or motivation. That thought process is shown to have been wrong on many counts.

For one, it can leave the performance from salespeople to fate. Besides, when relying excessively on the monetary rewards in the plan to drive the right employee behavior, leaders would be frustrated due to the following:

  • Sales representatives not maximizing profit with every single opportunity; or,
  • The professionals becoming comfortable in negotiating to get a better rate instead of selling value to their clientele. Too often, they are keen on discounting in order to keep up their end of the deal.

Discounting Instead Of Selling Value

External factors such as recognition, rewards, and others motivate just 18% of salespeople. Therefore, leaders have to know how their sales staff will become inspired so that they can truly motivate them. That way of thinking contributes to the following considerations that concern you as a sales team leader:

  • Whether you know the things that motivate every single salesperson.
  • Whether the compensation plan is made in a way that can motivate them.

To put it another way, consider whether your company has the right individuals for the plan mentioned above.

Discovering The Answers

If your relationship with sales staff is not close enough, they are unlikely to let you know what their motivational factors are. They’ll tell you what they feel you wish to hear. It is a must to do a detailed session of planning personal goals with your staff to recognize the following:

  • Their reason for working in sales; and,
  • The way of tapping into them to help them shine at what they do so that they can attain their personal objectives.

Furthermore, to completely understand the way of incentivizing your sales force expertly and precisely, do an objective evaluation of them. The evaluation should include the tools to understand what motivates that sales force and how motivated they are.

Lastly, it is worth reviewing your company’s compensation plan and culture because it concerns how you recruit. Are you aware of whether the present plan will or will not motivate them?

What Advantages Can Paying Attention To SEO Give Your Business

Several enterprises keep embracing technology-related trends when fresh marketing strategies arise. Search engine optimization is among the best marketing strategies for companies. Below is a list of SEO’s advantages for your enterprise.

It Can Contribute To More Website Traffic

SEO can aid in driving further traffic to your site by means of organic search. The above are among the most important components which assist your enterprise in generating potential customers and revenue from sales. For instance, search engine optimization for companies that are part of the commercial property or real estate industry encourages brand visibility. This is because since Google as a platform is very trustworthy and visible, and it can help your enterprise to stand out through excellent SEO.

It Can Build Credibility

The trustworthiness of your services among its customers will play a part in your business success. For this reason, search engine optimization is an important element for it. SEO can help to set a strong foundation for that business’s website, thereby making it user friendly. Giving an intuitive experience to those who visit the site, will, in turn, cause them to have more faith in your business and to consider it credible.

It Can Improve User Experience

When people land on your website, they anticipate getting an easy-to-use site in terms of navigation. This is the result of search engine optimization. SEO helps to make the user experience as effective as possible, as well as give your visitors a seamless web surfing experience.

Almost every lead will come to your site already knowing what they wish to purchase and expecting to find it there. Here, Google offers relevant information to your potential customers through SERP (search engine results pages) which will leave them satisfied.

It Can Make Conversions More Likely To Happen

Google keeps having high local search traffic because of the increased use of smartphones. It is now an important element that can play a part in your business’s success.

With search engine optimization, people can discover your website fast and easily, thereby improving your likelihood of having conversions. For example, Google will aid you in knowing your target customer base’s demographics, including their location. The above will help you to target marketing campaigns locally. This is among the simplest ways of generating potential customers and revenue from sales for your enterprise.

It Can Improve Brand Visibility

Brand visibility is among the best means of acquiring prospects and sales. In the event of your brand being visible, you would not find it difficult to sell services or products. For this reason, search engine optimization would be useful.

SEO is a great marketing channel useable to allow customers to access various details regarding your enterprise. It can aid local search engine users in getting the things they want through your site.

Undoubtedly, SEO is among the easiest and least expensive ways of generating prospective customers and sales, as well as growing your enterprise. The new-age form of marketing keeps changing, which may improve your business daily. The marketing strategy provides long-term advantages, plus it will help you to be noticeable from rivals in this very competitive world of business.

Why It Is Important To Consider Employee Engagement

Gallup surveys suggest that high worker engagement levels could aid companies in reducing the staff attrition of them by 25% to 65%. The above statistics just shows the extent to which worker engagement is invaluable. It was related to a different corporate concept called productivity, but there is more to employee engagement than just productivity.

Very productive workers may report that there is not enough connection and engagement with their place of work, which is likely to make companies lose their finest staff. Nevertheless, it is not necessarily difficult to increase engagement. The initial step in improving it is to recognize the reason for prioritizing employee engagement. Shared below are some reasons for you to consider employee engagement.

Millennial Workers Think In A Different Way

By 2020, millennials make up over 50% of the labor force. In 5 years, they will constitute 75% of it. The information shared above may seem terrifying, but it shouldn’t be. Millennial people rate experience above financial rewards, and utilizing employee engagement strategies such as providing hedonistic rewards means that you can keep your staff engaged at all times.

Engagement Aids In Striking The Work-Life Balance

Almost every person thinks that they are working too hard, especially those positioned at bigger companies. Implementing worker engagement programs at the office that aid individuals in exploiting their passions mean that you can make work-life balance not an issue.

An easy program that numerous companies worldwide utilize is this; reward points which are redeemable on travel sites to make trips possible. In the event a manager is satisfied with a worker’s performance, they would only need to grant the latter a fixed number of reward points. Thus, the workers can use these points to pay for accommodation, purchase flight tickets, or for whatever else that is likely to prevent a great vacation.

You can take similar steps through the creation of a custom e-commerce portal where workers can redeem their points. Making the awards procedure known to the public could just help to boost engagement for a long time.

Stronger Relationships Between Colleagues Reduce Attrition

It is possible to use employee engagement to achieve more camaraderie among colleagues. Scheduling the odd office party or team dinner is likely to make them identify with each other on a personal level.

A different important reason for making room for relationship building is that almost every millennial prefers sharing events and experiences. It is an important element for socializing and feeling as if they are leading their lives.

Through lively parties once every month or quarter, you can make your staff members more connected with each other, thereby reducing their likelihood to look for job opportunities elsewhere.

Engagement Aids In Shaping Employee Identity In Your Organizational Ecosystem

Millennial workers must have their own sense of self. What if it is possible for you to discover a way of tying it with your entity? Providing public recognition and frequent acknowledgment means that you can be sure that they connect with your company and never quit.

Worker engagement could just drive each of your operations, thereby confirming that you have a more seamless flow of work and more dedicated staff with deeper loyalty.