Businesses focus on how easy to use their product is. Therefore, they solely rely on the concept of “usability”. However, it is important to know that user experience or customer experience designs take several other factors into account. These factors contribute to a successful release of a product be it a website, a mobile phone application, or something else in the market.
The Main Factors to Consider for UX
Here, we will only cover the most basic factors that affect a UX design. Bear in mind that these basic factors are the ones businesses often tend to ignore in the pursuit of launching their product to compete in the market.
Credibility
A product must complete the job that the company designed it for. However, it’s not the only factor that contributes to a product’s success. The right users and customers of the company must value the product for solving their needs when necessary. The product must be credible enough to give the users an impression that they can rely on it for the required time. Notable, the information regarding the product should be accurate and fit-for-job. Why is that? Well, customers will surely consider buying less or not at all when they realize that the product’s creator company is lying.
Practicality
A product only enters the market when it is useful to the intended users and customers. Why would a business bring a product into the market that lacks usefulness and practicality? The markets have an innumerable amount of products that serve a diverse range of purposes. Hence, your product shouldn’t be any different but rather better. Customers’ perception determines the usefulness of a product and that is why you should spend a considerable amount of time to know what the customers want.
Valuable
A product must deliver value. Only a product that offers all the benefits for a particular task or need will appear valuable in the eyes of the customers. Hence, when designing UX, a company should pay attention to the value it delivers to customers through the product. Customers will surely buy a product that is worth $200 but solves problems worth $500 rather than a product that is worth $500 but solves problems worth $200.
Accessibility
Unfortunately, rather than keeping all the factors working side by side when designing UX, businesses tend to keep accessibility in the last or ignore it. This can be detrimental to the success of a product in the market. It refers to an experience that includes customers and users of all abilities and disabilities. There are multiple disabilities out there such as vision impairment, motion defects, hearing loss, or learning disorders. Hence, unless your product is for a niche market, you should keep in mind that you have to cater to the needs of all types of users to earn success in the highly competitive markets of today. In short, availability is equally important as accessibility.
Conclusion
Without user experience, you cannot assess the failure or success of your product. The most common mistake that businesses make is that they assume UX comprises only “usability”. Credible, valuable, accessible, and practical products appeal to the customers the most. Hence, that’s what your UX design should take into account.
