Although there is a vaccine supply, businesses have to be ready for ordinances to continue to remain at home for a few more months before things somewhat get back to normal again. Almost every non-essential business had to completely shut down or discover a different way of interacting with buyers that avoids physical contact. More and more businesses have relied on video and included it in their technology tools, or they have made systems that aid in maintaining connections while following social distancing norms.
Businesses find it difficult to create relationships without in-person interaction as the coronavirus keeps spreading. Businesses rely on video technologies to communicate with both their workers and customers. Collaboration technologies have expanded to numerous new customers to replace the absence of in-person communication.
For an internal tool of communication, several businesses rely on video conferencing software such as Zoom, Microsoft Teams, Lifesize, and Google Meet. As per a Microsoft report, the video call count on its ‘Teams’ app increased more than 1000% last year. December 2020 saw 350 million participants on Zoom daily conferences, versus the 10 million at the same time the year before.
The process of adding to the introduction of video technology into business processes was initially a panic move to substitute in-person conferences. Anyhow, the video will keep growing this year. People worldwide became comfortable in performing things through video last year, and their wish to have conveniences is here to stay. That is to say, that desire will be there even in the post-pandemic period. Here are some of the ways in which it will keep being a part of our daily lives.
Substituting In-Person Conferences With Video-Based Appointments
Conferencing programs have aided organizations in realizing that they could make strong relationships with customers through video. There are more ways of connecting with customers than in-person discussions. Companies discovered that they could not only save workers or customers travel time but also build vital relationships through it. More often, more brief check-ins through video are better to go beyond relationships based purely on buying and selling. Customers acclimatized and noticed the worth of having the ability to perform that meet over the internet.
Video Content Increases To Satisfy Demand
Customer engagement is a must-have for business. Encompassing web seminars, social platforms, explainers, and websites, video content making was a means for businesses to not only increase their reach but also stay in contact with customers last year. Investing more in creating videos will continue to grow throughout this year. Well-made videos are a great way of establishing a business enterprise in the form of a reliable entity at the forefront of this space. Engaging videos can drive traffic, too, thus making opportunities to collect data about customers and offer a more personalized experience.
Customer Service
Three of the conventional ways to contact customer service professionals have been phone calls, emails, and website chat facilities. That has changed over the past year to include video too. Rather than a mere text-based chat, companies have introduced video chat options. That option lets customers directly talk to a customer service professional while seeing that person. A live one-on-one interaction through video will result in customers feeling more connected to the business they communicate with. Those experiences can contribute to more sales and better results for them and the business concerned.
Companies will keep leveraging this for better customer experiences, plus stronger internal and external relationships. The pandemic will disappear and normalcy will return at some point, but there will be an enduring value to including video elements in business. That means those elements will not be so far behind in the future resources required for employee and customer engagement in terms of value. Whether it is recorded and pre-produced or real-time, businesses will turn to video to keep meeting the requirement for connections at a personal level.
