Intelligent Apps or digital applications have machine learning and artificial intelligence at their core. They are rich in experience for both businesses and their customers. Moreover, Intelligent Apps are helping revolutionize the way businesses can improve user engagement.
Some of the notable examples that you might encounter in your daily life include Google, Siri, Iris, Cortana, etc. Intelligent apps are providing an opportunity to businesses to realize the needs and preferences of their customers to deliver better services and products.
Did you know that the intelligent apps’ market for the year 2017 was nearly over $7 billion USD? Moreover, the market size can surpass $46 billion USD by 2023, according to estimates.
5 Benefits of Intelligent Apps
1. Proactive and Action-based
Intelligent apps are prompt in suggestions, which means they are flexible in giving suggestions by creating action-oriented approaches. What’s more, they utilize the time to calculate and predict what a user might like before they even begin to decide for themselves.
An action-oriented approach is beneficial for businesses as customers might not even remember the essential services. Thus, intelligent apps are able to interact and help users navigate towards definitive decisions.
2. Context-Specific
What you should understand is that intelligent apps don’t just send notifications and alerts based on unnecessary products for the user(s). In reality, they monitor and create behavioral pattern data that helps them predict and suggest better options to their users.
For example, if you were to use a streaming service through some intelligent app and only go for drama-based films, the intelligent app will automatically give you prompt reminders and recommendations based on your preferences.
3. Based on Real-Time Data
Real-time data processing is another significant feature that benefits businesses and customers. The Intelligent apps use the internet, mobile apps, IoT devices, etc., to generate collective and applicable data for user and businesses both.
That’s one reason why you get instant matching results for your searches and queries.
4. Robust
Machine learning and adaptive behavior of intelligent apps make them rank top among the other types of apps. Apart from the collective data of millions of users and their different sets of use, intelligent apps are able to utilize their versatility and present better and much more adaptive responses in real-time.
5. Smart and Flexible
Responsiveness and user engagement go along the lines of “smart” when it comes to intelligent apps. They can comprehend photos, text, videos, audios (i.e., voice notes), etc., and present accurate results to users.
Therefore, artificial intelligence and machine learning algorithms are getting better and creating new avenues for smarter and much more flexible user engagement results.
How Businesses Benefit from Them
Intelligent apps, with their real-time processing, data collection, responsiveness, and versatility, are the perfect tools for businesses to understand their customers’ behaviors and preferences (sometimes unknown to the users themselves).
Consequently, businesses can adapt and overcome the hurdle to increase their revenues, offer more services, and cater to the needs of a larger customer base.
Conclusion
In the modern world, the latest apps help businesses adapt to the changing trends and leverage digital resources. While the traditional apps and resources had limitations in terms of use and functionality, intelligent apps have made it easier for businesses to ensure better user engagement.
