Starting a new business takes time and there are several steps you need to take in order to start implementing your plan and ideas. Every business revolves around branding; a unique logo and a memorable message about your brand can make your business stand out from its competitors. Targeted advertising and consistent marketing is essential in building a sustainable brand.
Below we present 6 valuable tips of enduring brands:
1. Keep a straightforward brand image
Many people waste a lot of time over-analyzing the logo, the colors, the design, the slogan. Essentially, all you need to do is start with a straightforward brand image and, over time, adapt your brand accordingly. Having a clear, simplistic brand and slogan is better than overdoing it with complex designs and mixed messages.
2. Don’t be a copycat
People are visual and can easily identify similar logos and designs, so beware not to copy existing brands and therefore confuse or even push away customers. Many business owners copy other brands unintentionally because of ignorance, so make sure to do your research before making anything official to avoid such error. Having distinctive features would go a long way and increase your brand’s equity and longevity.
3. Create a lasting brand
When putting together an action plan for your brand, think long-term. The longevity of your brand will depend on the strategic choices you make at the beginning. Have a clear vision of what you wish your brand to transmit in terms of your logo, packaging, advertising and marketing. Ensure that all of the pieces that add up to your brand’s worthiness are interwoven and consistent. So, think forward and create an appealing brand that will stand the test of time.
4. Keep your brand relevant
There comes a time when change is needed, and you may need to revamp your brand. The more years you stay in business the more circumstances you’ll have to adapt to and will eventually have to make some changes to stay relevant. Even though your brand’s worth and identity are based on its consistency, small changes at times enhance the brand itself, and are proof to your customers that you are staying current.
5. Think…forward
And talking about adapting to your environment’s changes brings us to this next point: forward thinking. You want your customers to see not only that you are embracing change, but that you are also embracing the future. Staying consistent doesn’t restrict you from introducing new ideas and concepts, as long as they align with your existing brand identity. You should be constantly looking for ways to create traction. Keep in mind your brand’s fundamental vision while looking for ways to expand and evolve.
6. Stay true to your market
Know your market and create an appropriate brand image for it. It should be pertinent not only to your customers’ needs but also their lifestyle. Think of what makes your brand noticeable and follow trends that would help enhance its image and reputation without losing its identity.
