Since 2020, augmented reality technology is drastically influencing the commercial sector. Many market leaders, including Google, Microsoft, Apple, and Amazon, are investing in this technology. As 2022 heads closer, tech enthusiasts are predicting the upcoming applications and challenges of Augmented Reality. In this article, we discussed some future trends for 2022:
1. Mobile Augmented Reality
Many industry-leading organizations are working on AR-capable devices to increase product usability. For instance, Apple introduced ARKit 4, an augmented reality development tool. Meanwhile, Google is also ready to surprise users with ARCore technology. Using these tools, developers can make waves in the AR market. Apple’s ARKit 4 incorporates some advanced features such as improved face tracking, new depth API, and location anchors. On the other hand, Google’s ARCore enables users to view Google maps in Virtual Reality.
2. Augmented Reality in Shopping & Retail
Augmented Reality is becoming a common element in retail shopping to enhance user experience. Consumers can now enjoy a virtual shopping experience. For instance, potential customers can visualize the furniture in their homes before purchasing. This technology offers customers a try-before-you-buy experience. For instance, IKEA enables its users to see how the furniture and products will look in their homes. Besides furniture, customers can also try apparel before purchasing. AR offers convenience to customers who cannot visit the store in person. Augmented Reality is improving the buying behavior of the customers by offering real-world experience to remote users. It improves precision, accuracy, and ability in the buying process.
3. Augmented Reality for Navigation
Augmented Reality offers additional bandwidth and control over your interior environment. It enhances indoor navigation options. You can use a wide array of tools to enhance the customer experience. The tools include numerous features, such as ceiling antennas, Bluetooth beacons, and QR codes. For instance, Apple’s ARKit 4 offers Wi-Fi RF patterns that enable indoor positioning. Using AR-based tools, consumers can find their way through shopping malls, airports, and other locations.
4. AR In Remote Education
Due to the pandemic and it requires social distancing, educational institutions suffered a lot. However, Augmented Reality can enhance the learning experience and improve e-learning for students, helping them succeed in their academic careers. Ai R-Cord is an application introduced by Wikitude to help elementary school students learn using AR experiences. Students can easily enhance their knowledge through visual content. Teachers can utilize AR in numerous ways to improve student engagement.
5. Augmented Reality and Automotive Industry
Augmented reality is changing the automotive industry as well. The best feature that this technology offers is heads-up displays (HUDs). You may be familiar with this technology through video games. However, its practical purpose allows drivers to process information to view the road instead of obstructing it. This application of AR enhances safety measures for drivers. Invisible-to-Visible technology by Nissan incorporates AI and AR technology to identify the potential hazards and prevent accidents.
Conclusion
Implementing AR solutions offers significant benefits in delivering process, product evolution, and integration to the existing ecosystems. By integrating your business with Augmented Reality, you can deal with the competitive market and offer the best services to your customers.
