As COVID-19 continues to rise, people around the world are dealing with its effects. The deadly third wave has resulted in a large number of COVID cases.
The novel virus has affected businesses worldwide across various industries, compelling them to take precautions and adopt strict measures. Due to business closures, companies are now switching to digital tools and platforms to continue their operations. At the same time, there is a sudden spike in the use of mobile apps to connect with customers.
Besides, people are developing mental health issues due to the uncertainty of the situation. The global lockdowns, business closures, no social gatherings or fun activities have led to the rise in the usage of mobile applications.
Why Usage of Mobile Applications Rose During Pandemic?
There are certain reasons for the increased usage of mobile apps during the pandemic. People are spending more time on mobile phones to play games, watch videos, arrange virtual parties, and stay connected with friends and family.
You will find mobile apps for games, music, business meetings, etc. Moreover, it is surprising to see the influx of new mobile apps in stores (Google Play for Android and App Store for iOS).
For one, it is truly amazing to experience the addition of augmented reality in the end result of a vast majority of mobile apps. Although people are restricted to their homes, the latest features of the mobile apps have provided avenues for fun, enjoyment, and relaxation, learning some great ideas for daily life.
Impact of Pandemic on Mobile App Usage
It is surprising to learn the facts and figures regarding downloads, installations, and the monthly active players. With new apps coming into the store (digital) every day, the usage for the month of April 2020 was around 200 billion hours.
What’s more, there was a 40% increase in the usage of mobile apps in the second quarter of 2020 alone. Want to know something more interesting? Well, projections based on the ever-increasing mobile app usage suggest that the number of mobile phone users will rise to a tremendous 4.3 billion globally.
Most used Mobile Apps
The global mobile gaming market is huge and is expected to witness rapid growth during the forecast period 2020-2025. The pandemic has led to an increase of 75% usage time of gaming mobile apps.
Apart from that, people are using mobile apps for health and fitness, exercise, business insights, news (to catch up with world affairs), finance options, and indoor leisure activities.
Conclusion
While people wish for this virus to end, COVID-19 is changing the world. The new ideas, techniques, lifestyle changes, such as increased usage of mobile apps worldwide, are likely to last long.
