How To Achieve The-Essential Simpler Network Operations?

Distributed computing across high-performing networks that are capable of scaling up to meet the growing demands ensures productivity and innovation in the digital era. This applies to every industry and has grown relevant than ever.  

COVID-19 has transformed the ways of working and living and the transformation has major implications for the underlying networks. Networking executives and other personnel have to gain control over the environment that is changing constantly and is turning homes into new micro-branches of the future.

At the start of the pandemic, organizations changed from a collection of small branch offices into thousands of workers operating remotely. Companies devoted their time to ensuring fast and reliable connections to ensure that the deadlines are met and the workers remain productive.

Remote service is being regarded as a priority by many companies and now companies like Facebook, Square, and Twitter have announced their plans to allow a major portion of their employees to work from home in the future as well. Other organizations are going to face a different challenge as their fragmented workforces, some working from home and others working from newly opened offices complicate efforts to secure the perimeter, monitor massive networks, and develop an understanding of the end-user experience.

This new normal is keeping IT professionals busy.

All of this indicates that simplicity in the ways organizations consume services and networking assets has become an even more urgent goal. As organizations are working to maximize the resources in the new environment created by the pandemic, the inefficiencies of networks that are highly complex to build and manage prove too costly for them. Greater simplicity has to be set as the highest priority as of now.

Here are the 4 key necessities that organizations need to focus on in this new era:

The New Way Of Office Communications

Using simple approaches that are generated from common sense is important to ensure smooth operations, especially in the near term.  Members of the executive and technology teams who used to meet informally at the office have to be aligned closely to discuss the ongoing restrictions and the changes it has brought to the office environment and work schedules of the employees. 


It is important to ensure that the inclusion of the most basic items on the IT checklist, for example, patching all servers to Nor N-1 is handled effectively. Security issues or performance flaws arising from the IT team’s failure in using the safest versions of software is the last thing an organization wants these days. IT teams have to make use of this time to spot the deficiencies and bring the networking house in order if it isn’t. These measures enable the companies to streamline their operations and use technology to save costs and add value.

Simplicity Of Operations

When you design and implement every aspect of all networking services, set simplicity as the defining characteristic. In what possible ways can organizations keep up with the immense growth of devices, users, and applications? Then find out what is blocking the way whether it is poor functionality, inefficient processes, or poor documentation.

For example, an organization can decide to release no technology unless they are convinced about its ease to configure and automate, and the technology’s compliance with industry standards and protocols.

This was more relevant in the pre-COVID-19 period but the pandemic has made it crucial to avoid complexity and confusion in the networking processes. Organizations have to ensure that they establish a constant feedback loop that can identify processes, services, and tasks that seem too complex.

Realize The Power Of Automation

Adopting AIOps and encouraging IT staff to pay more attention to strategic initiatives can make your business more competitive. Reducing human interference in routine and manual networking tasks like troubleshooting, maintenance and implementation has become crucial in scaling a network in the simplest possible way. Automation facilitates the multiplication of the networking team, thereby giving opportunity for the company to scale without necessarily increasing the team resources.

Although the pandemic has convinced the organizations about reassessing their spending habits to survive the challenges, they still invest in technologies like artificial intelligence that are crucial in defining the future of the digital world according to IDC.

Technology is playing a significant role in ensuring the longevity of businesses by offering remote work, external digital management, and agile business, according to the analyst firm. In the long term, organizations will make the best use of technology to support every process, value chain, and initiative while they traverse to the next normal. More than ever, organizations are on the lookout for new ideas and best practices from their technology partners.

Security Amid Chaos

Cloud, automation, and DevOps have led to cloud-based companies speeding up their releases, improving their innovation, and expanding their app scalability. But the speed and unlimited scalability can cause some shortfalls. You will start noticing the real repercussions when you are granted the facility to build without any restrictions.

Whether you are a new SaaS or a mature organization like Reddit, discoverability of the assets is the key to detecting vulnerabilities that prove costly. However, even the large and well-resourced teams of players find it difficult to achieve visibility.  The high frequency of changes in the engineering cycle or DevOps pipeline makes it difficult for engineers and security analysts to spot vulnerabilities. This brings us to the question, how can companies sustain in this challenging environment without slowing everyone down?

Leaders in digital technology like Auth0, Reddit, Databricks, and others are adopting a data-driven approach that powers a continuous governance and security solution to manage vulnerabilities efficiently.

Data Should Be The First Priority

Data reliability is critical in all tasks including security reviews, enforcing policies, asset visibility, monitoring changes over time, or remediating gaps in the security framework.

It is impossible to protect what you cannot see and most organizations aren’t really seeing the overall picture of the complex environment of the present.

Just take the example of misconfigured public S3 buckets continuing to deceive many people. The problem seems like an easy fix but if you lack the right tool to consistently provide up-to-date data, it would be difficult for you to discover the depth of the problem and its root causes.

Companies like Auth0 and Reddit identify the activities like routinely collecting and consolidating their disparate infrastructure data as core parts of their vulnerability management process. Automation of resource recovery ensures the reliable identification of infrastructure-vulnerable packages.

Automate Context And Not Action Alone

The context of a task, its vulnerability, and risk significantly influence the way your team decides priorities. You are in fact inviting disasters by treating alerts and notifications from multiple security tools equally. The most effective among the security teams give the required weightage to assessing context to address the most critical needs-context derived from living in your environment.

Your organization, treated as a combination of infrastructure, policies, tools, and team members are unique. Out of the box automation is seen as a compelling option by security teams who are finding it hard to keep up with the attack of vulnerabilities. However, this type of automation often fails in addressing the root cause of the issues.

Automating context through relationship mapping of resources and their owners is a much better way to bring up the accountability rate.  This is a better way when compared to auto-remediating issues that lead to poor security and development hygiene. Mapping of the relationships between resources and their owners enable the cloud security teams to automate accountability.

Managing Vulnerability And Risk

With the data in place, the security teams at Reddit can deploy a seamless vulnerability management program and assess the things that have and haven’t been scanned for their infrastructure and the person responsible for remediation. An example would be the maintainer of a repo code or the technical owner of a server instance.

These companies can make use of data and query to know the number of services and products in their organization and report on the percentage of servers in production scanned on a daily basis. They can also identify a resource quickly and gather all of its attributes and contextual relationships within a few seconds in order to generate a response to an active threat.

Ensure That You Avoid Noise By All Means

Never lose your focus on your key goals; preventing security incidents and spotting and remediating accidents when they occur. It is important to prioritize simplicity and visibility of the security operations. This is especially true when it comes to tooling.

Noise is undesired even if it is sourced from the tools designed to make your job easier. The operations slow down due to noise in data and reporting. Noise also has a negative impact on your urgency and response to alerts making you vulnerable.

Simple And Reliable Security Operations

By centralizing data collection, DevOps and security tooling, consolidation, and aggregation from their infrastructure, companies like Reddit, Databricks, and Auth0 can rely on this data-driven foundation to perform their overall security operations.  They have developed insights into all the resources that exist in their environment and visibility into the owners that are in charge of remediation. They can do even the hardest tasks and make decisions confidently.

How To Use Intranet To Improve An Entity’s Operational Efficiency

Technology has transformed how we conduct business within and beyond a company. It is important to have the capability to establish a customized network for processes within an organization. It is possible to make internal collaboration and communication as good as possible, thereby causing profitability to occur. It is potentially useful to have an intranet, meaning a local communications network. With the appropriate network, you can make flows of work seamless. On the other hand, the wrong network is likely to make staff spend time doing unproductive things.

Intranet has come a long way since its early days, from being used to post internal company announcements on digital notice boards in the early 1990s to being deployed for Wikipedia webpage management. Below are some of the ways in which utilizing an intranet can aid your company in running more efficiently.

It Can Make Internal Communication Unparalleled

Communication is important, particularly as remotely-based employees are finishing tasks from different parts of the world. There are several micro tools that are made to make certain forms of tasks more efficient. For example, you can utilize a Google Chrome plugin such as Vidyard to learn the way of recording a device screen and sending it to a colleague. When you wish to schedule electronic mails to be delivered at a future time, a tool such as Boomerang will help you to achieve it.

Anyhow, every project management system is likely to be complex with regard to internal communication. An entity will not want to face a situation where an internal discussion regarding a tricky client is placed in the inappropriate section, which informs that client later. It is essential to keep every department working well together, particularly on projects involving many different workers. It is possible to share even small materials such as articles to streamline a process or pieces of advice to aid in improving productivity.

Your company top brass will be able to communicate and offer updates regarding personal productivity or at what stage the project is. They can also establish objectives internally, which can enable a worker to notice their progress live.

It Can Make Finding Documents Easier

Several professionals find it difficult to discover documents that are likely to date back to months or even years. The intranet can double up as the storage place for these documents. Numerous organizations move their documents to cloud storage platforms, which can simplify searching for the file name of a particular document. The capability of sending over an agreement instantly when its template can be accessed offers the ultimate convenience. There should also be the process to find some documents in a cloud-based company handbook.

It Can Reduce The Number Of Unwanted Emails Or Meetings

Unfortunately, there is an excessive number of meaningless conferences that could just be covered through quick electronic mails. The intranet may be the ideal tool for your company to announce something while tagging just those individuals that it concerns. Organizations spend much time (wasting) on internal conferences. Going over manufacturing figures is an epitome of a situation that even filling out just a digital form with the entity’s computer could handle.

Notes could be left should a worker have other duties that cause their production figures to dip, or is out sick. It is potentially difficult to find emails delivered in a year; inputting details under a particular client or project will simplify this process. Here are some things that can help to determine whether a conference is required.

  • Whether it is possible to cover it with a brief email, which can be referenced fast
  • Whether the whole staff have to take part in the conference
  • Whether the conference addresses a pressing concern
  • Whether it will use the time in a hectic week in the best possible way

It Can Help In Onboarding New Workers

Startups and other small entities are likely to have an onboarding or training procedure, which is not properly arranged. The intranet is potentially the best place to perform this because it will consolidate the process of onboarding staff. Having the ability to make a new worker undergo training instead of searching for every single new section one at a time, will save a lot of time.

Training could be collaborative if individuals can contribute some pieces of advice for a job that they would like to have been informed about. It is possible to find new employee documentation easily, and you can establish tasks for onboarding which each recruit should finish.

It Can Increase Engagement Levels Among Workers

Numerous people tend to be uninterested in their employer. They would rather go unnoticed and get their salary check every single month. Having the ability to acknowledge top performers can aid in motivating other workers. It is likely to mean a lot to somebody who puts in more effort or who has considerably become better at what they do. Having the capacity to notice how other people perform in a particular department is also likely to result in competitiveness among some departments.

It is important to consolidate the arrangement process of an entity. Doing so will enable discovering documents easily, streamlining communication, and achieving project deadlines. Make the effort to look at your entity’s existing internal structure when there are certain glaring business aspects that you should improve. You have to consider productivity to efficiently operate an entity. It is better to work smart than to strive, so be sure to do both at the same time.

Advantages Of Managed Cloud Services

Information management and data management are vital for all modern business entities. Without the correct cloud management, your entity will be exposed to many different threats and the possibly costly downtimes associated with these. The downtimes might just prove much costly and particularly in the distant future.

What Does A Managed Cloud Service Mean?

A managed cloud service vendor covers tech support and IT management for the services provided through the cloud. In the event of running a combination of the public and private cloud systems, the vendor could aid you in improving your business operations and developing management solutions. Now, what benefits does seeking the help of managed cloud services have? Let us discuss a few reasons why it is more important to utilize a managed cloud service than ever before.

A Scalable B2B Service With Predictable Pricing

With managed cloud services, you may select the level of support that suits your requirement in the best possible way. This enables leveraging the solid network infrastructure without having to bear the hefty cost. Managed cloud services also let you scale up or scale down, according to your usage, and this is a different plus point of these solutions. In the event of requiring seasonal changes in the service, its pricing could be tweaked accordingly. This will allow you to not just save funds but also put more of the resources of yours into other business aspects.

Free IT Staff And In-House Developers

Are you aware to what extent it is costly to provide an IT department with full-time staff? Outsourcing your cloud management duties to another company possibly enables reducing expenditure on recruiting people for the task. This way, you could save on acquisition and training too.


Managed cloud service providers monitor your network closely around the clock, to help make sure that your business operations are organized. The usual uptime from almost every provider is 99%, meaning they will be able to maintain 24/7 service for your entity. This is significant when it comes to solving issues fast and ensuring that you serve your customers consistently.

Better System Availability

The cloud-based services are agile and fluid, and these enable transferring data at quick speeds and processing a considerable amount of data live. This is important in avoiding the need to spend money and time for your entity. The services are at your disposal, so you can focus on other aspects where you should come up with better plans and strategies.

Compliance Support

Entities that manage sensitive data like web-based retailers, financial institutes, and healthcare providers are supposed to follow all sorts of privacy and security legislation. A managed cloud service vendor will be able to aid you in handling data compliance. The provider will help you not only to avoid issues in regard to data regulations but also to confirm that your entity is always adhering to the legislation.

Cybersecurity Support

There are cybercriminals everywhere online, and your entity may become a victim of cybercrime at any time. Cyber-attacks contribute to a loss of billions of dollars yearly. To keep this from happening to your entity, protect the data from cybercriminals with the assistance of managed cloud service vendors. The providers will have security professionals who can defend against cyber-attacks and thereby, help to safeguard your data.

Disaster Recovery as a Service

Managed cloud services provide DRaaS to aid in saving your data in the event of a disaster. It is essential for businesses that depend on data; loss of data is likely to ruin your whole business. It matters a lot for entities that utilize Amazon Web Services (AWS). A provider of AWS managed cloud services can backup your file systems, OSs, and every existing configuration somewhere safe. This will mean you’ll have an always-accessible data copy for your business.

How The Cloud Possibly Benefits Your Business Entity In The Epidemic Period

Cloud computing is in the right position to transform the landscape of businesses. Cisco forecasts that the cloud will manage 94% of workloads by 2021, and the coronavirus epidemic is accelerating the process.

With the virus causing much panic in the world of business, no entity can afford to not be ready for the change. Traditional, server-based computing (SBC) solutions are possibly slower as compared to today’s sophisticated technologies. Embracing cloud computing confirms that your entity has essential tools to handle any challenge that might emerge in the future.

An increasing number of entities are now headed down the online route, but some of these lack the required digital infrastructure. When looking to keep your business unharmed until the epidemic period is over, you will require cloud computing. Below are 5 ways in which the cloud could help you during this period.

Document Sharing

When a crisis like COVID-19 emerges, entities may not want to rely on email to share documents as there will be countless emails to take care of. Sharing documents through the cloud possibly helps to make key details accessible to anybody who wants to view these without searching for hours.

With the coronavirus epidemic making workers go home, collaborating remotely is now tougher and more significant than ever. Fortunately, document-sharing solutions have started to respond to the epidemic. Dropbox, for one, has integrated several of their features with Zoom in order to enable a seamless collaboration. Applications such as Google Docs or Dropbox simplify maintaining tight control over your important information, while all else are prone to instability.


While cyber-attacks have invariably been a big threat to businesses that have become more and more digitalized, the epidemic is worsening the issue. McKinsey’s research reveals that the pressure on certain businesses and the proliferation of people who work from home have made breaches much more likely to occur.

Cloud-based cybersecurity is a potential solution to several issues that entities encounter in this domain. Putting security operations to the cloud can offer your entity much more digital capabilities than before, with numerous top security platforms using AI to discover and stop threats live.

Customer Service

Do not think that the epidemic has affected businesses alone. Consumers around the world are also affected in terms of reduced incomes and greater uncertainty. Research featured on Harvard Business Review’s website discovered that COVID-19 is making it even tougher for contact centers to get by, which will worsen over time.

Using the cloud for your business’s customer service will definitely aid in reducing these issues. This form of customer service has potential advantages such as additional bandwidth and extra speed, plus it can also simplify things for your customer service agents. With the help of Google Cloud, the cloud-based contact center named ‘Five9’ enables CS agents greater real-time access to pertinent customer details. Businesses should be capable of handling the high number of calls in this period to work, and fortunately, the cloud possibly helps them to achieve this.

Working Remotely

Several offices have closed temporarily due to the coronavirus epidemic, but there are signs that it might have equally deep effects in the long-term. One of these signs is that 74% of entities plan to downsize, even after COVID-19 goes away. While remote work may have been becoming more popular over the last few years, there are more home-based employees today than ever before. This means that entities should be capable of dealing with their whole workforces situated beyond their offices.

While the aforesaid video conferencing and file-sharing platforms are important parts of a work-at-home model, these are several other tools available for use. Zoom enables making smooth and continuous video calls. However, using the platform can reduce the internet speed, and it is potentially unruly sometimes. On the other hand, the messaging platform ‘Slack’ now only requires less random access memory to work and it is speedier than before. This means Slack is a cloud-communication product worth considering using because it will keep your employees in constant communication when needed.


When it comes to size, COVID-19 is a period of much uncertainty for almost every business. Certain digital companies, like Amazon, are seeing more growth, but several others now face the likelihood of temporary leaves of employees and/or worker count reductions. To remain solvent, an entity should be capable of scaling up and scaling down its operations quickly.

A physical web server is not needed for the cloud to work, but it enables using as little or as much computing power as one requires. A Massachusetts Institute of Technology study shows that designing a data center project possibly takes as long as 12 months. This much time might not be available to your entity. Cloud computing allows scaling your business dynamically, without having to wait longer.

With the epidemic comes unknown things that are never seen before, so your entity should deal with everything involved in the situation to remain ready. Relying on the cloud possibly allows running each important business operation from home or office, and it has many other benefits.

Cons Of Going Serverless That Cloud Providers May Not Tell You

Serverless computing has been a revolutionary invention. When looking to fast-track the post-COVID-19 movement to the cloud environment, we would prefer to not have to size the resources that we feel our workloads will require.

The serverless technology not only provides the cloud-based resources required, like storage, but it also removes access to these resources after workflows complete processing. Some may describe this as a lazy individual’s platform as a service, but eliminating the need for guessing about providing the precise resource count will save you much hassle nowadays. Anyhow, as with any other technology, serverless computing also has some drawbacks, and we will take a look at some of these here.

Cold Start

If you run a serverless computing function in a VPN (virtual private cloud), then it might just cause a delay or cold start. This is similar to the action of starting Buick, according to individuals of a certain vintage.

Furthermore, different languages come with their own set of lags. In the event of benchmarking these, you may discover that Java and .Net are the slowest and Python is the quickest. You may utilize tools for analysing the lengths of lag and determining the effect of these on your workflows. In the event you rely on serverless computing, we would recommend utilizing the products mentioned above.

Distance Latency

The phrase ‘distance latency’ refers to what extent the function mentioned above is from its end users. We notice that businesses are running the tasks in Asia even as most users hail from the US. Bandwidth may not be thought of as a problem, but the users prefer convenience over utility. Moreover they do not think about the effects, like the administrator being situated in the subcontinent.

The data being situated somewhere different from the central serverless function, which utilizes the data, is a source of one more distance problem. This poor choice is usually based on process distribution through the public cloud. While it may appear great on Microsoft PowerPoint, it is not a pragmatic choice.

Insufficient Runtime Configurations

These configurations tend to be disregarded. There is a pre-set list of compute and memory configs for serverless systems, where things such as memory range between 64 and 3008 megabytes. Central processing units are usually allocated on the basis of the level of memory utilized. A lower computer memory environment is generally more affordable, but a performance-related compromise would be there in the event of the serverless computing provider treating you unfairly in regards to CPU and memory.

There may be several pros to using serverless systems, but you should also think about the cons. Understanding these things pragmatically will let you bypass them successfully.

Advantages Of Using A VPN

The term ‘VPN’ stands for a virtual private network, and it enables you to surf the web in a private and anonymous way. Through IP masking, encryption and encapsulation of data, it creates a masked tunnel which makes tracking your online actions almost impossible for internet providers, search engines, advertisers, and site owners.

Are you thinking about finding a virtual private network provider? If so, here is a list of benefits for utilizing one.

It Masks The User’s Internet Protocol Address To Offer Privacy

An IP (internet protocol) address is something that identifies the device you use to browse the web in a unique way. The issue is that it is possible to trace whatever you do online back to that internet protocol address. This applies to all Google searches, all websites visited, products/services purchased, hyperlinks clicked, comments on social networking websites, and so on.

A virtual private network masks the IP address of yours to help make it impossible to track your online actions. This is among the main perks of a virtual private network. For this, it helps connect to the web through a web server situated in another nation or gateway city that masks your internet protocol address. A VPN can mask the IP address so that the place you are in, your identity, and the things that you do online will remain private.

It Protects Private Data When You Are On A Public Wireless Network

It is dangerous to utilize a public wireless network in a restaurant or airport without a virtual private network. Even though you connect to it with a password, it is risky to do so. With some knowledge, hackers could just read, intercept, or steal your data easily. Some of the data at risk of being hacked can be call records, electronic mails, sign-in details, passwords, and chats.

A virtual private network encrypts the web traffic in encapsulated packets, thereby making a secure tunnel for the data. With it, third-parties are highly unlikely to see your data. In other words, it helps to keep the data confidential.

It Enables Accessing Geo-Restricted Web Content

Whether you reside in a nation that does not permit streaming videos, or you’re traveling abroad, just know that you can bypass the related restrictions. Just utilize a virtual private network to spoof the IP address of your device and bypass the regulations that ban watching the content.

Imagine that you are located in Australia. It is possible for you to connect to an American VPN server from there for an internet protocol address based in the US. This makes it look like your location is in the United States of America, thereby allowing you to stream domestic TV programs and films.

It Can Bypass Censorship

Several nations enforce unfair internet censoring. For instance, China’s government outlaws Twitter, Facebook, Pinterest, Flickr, and Instagram. On the other hand, several VoIP-based solutions, such as WhatsApp and Skype, are outlawed in some Middle East areas.

In the event you visit or are in a nation that has enforced censorship on online content, utilizing a VPN could aid in bypassing the regulations and accessing VoIP solutions and anything on the internet. Just subscribe to a VPN solution before going to that nation as VPN download websites are frequently forbidden in the these nations as well.

It Allows Booking More Affordable Flight Tickets

Web-based travel brokers and air transport service providers manipulate flight ticket rates. A less-popular advantage of utilizing the VPN network is that it could help to book more affordable flight tickets according to where you are located geographically.

For an affordable ticket, connect to a server situated in a nation where the price of services and goods essential for keeping an average living standard is lower than that of your country. For the least possible rate, compare the prices with more than one nation-based VPN server. This advantage is possibly there in the case of booking restaurants and rental vehicles.

You May Use It Whichever Wi-Fi Hotspot Or Network You Are On

A virtual private network does not need a given Wi-Fi connection or network to work. After setting up a VPN service on your device, you will be able to utilize it over whichever network you want. This applies to your workplace-based network or residential network, plus any hotspot and provides an extra layer of privacy and security, plus a great feeling of being protected.

It Is Usable With Virtually Any Electronic Device

It is possible to utilize a VPN service with a laptop, computer, smartphone, and any other type of mobile device. This makes using it easier and more convenient. Better yet, certain service providers enable customers to connect many devices under a single plan, which helps to cut costs and offers multipronged protection.

After learning about these advantages, you might want to consider getting a VPN service. You can try to discover more things regarding how to find one that suits your requirements.

Why You Miss Out By Not Having A Digital Marketing Strategy

Owning an online business does not necessarily mean that you will have an ideal digital marketing strategy in place. It does not happen that way all the time. The set of efforts you make to market your products through the internet is technically online marketing but this does not cover it all. Just because you use internet resources to boost your sales does not necessarily mean that you have a digital marketing strategy.

An ideal digital marketing strategy involves careful planning and analysis. If you are going for online marketing without a suitable strategy, you might be missing out on various opportunities to boost your business growth.

Below are some reasons why it’s important to have a strong digital marketing strategy.

Strategy Accentuates Focused Efforts

Regardless of the type of business you have, increasing sales is a common goal for all business owners. But in many cases, you may not be able to focus on your efforts, thereby diverting you from the right path towards the goals. Unless you invest some time in identifying your goals and formulating a plan, it would become quite difficult to achieve your goals. Suppose you have signed up to have your ads displayed randomly on other websites. The idea may not necessarily contribute to your revenue if the ads are not reaching the right audience even though advertising increases your visibility.

Take for instance a business that sells women’s fashion wear. If your ads are mostly put on websites visited mostly by males, it won’t be beneficial for you. There could still be some female viewers visiting these sites and taking notice of your ads but that is only a small percentage.

Do not cast blindly but take adequate care in the selection of ad service so that your ads reach the target audience.

Strategy Promotes Cohesiveness

In many cases, a company would have more than one individual involved in the decision-making process. If an appropriate strategy is in place, it is easy for us to ensure that everyone remains on the same page. Otherwise, you would be exhausted by dealing with individuals who just can’t reach a collective decision merely because each one is working based on their priorities.

A digital marketing strategy succeeds in creating a singular vision regarding the growth of the company. It ensures that online activity progresses based on predefined priorities and not personal preferences. Having a well-defined strategy reduces the chances of duplicated efforts. Consider, for instance, you and your coworker are working on launching a social media marketing campaign. The duplicated efforts, in this case, account for a waste of effort and time. Using the same platform for different purposes leads to the creation of conflicting brand images.

Strategy Promises Better Organization

Organizing and scheduling your efforts becomes quite easy if you have a strategy. Ad campaigns and social media posts can be released in a structured manner by allowing one to build upon the other. With a strategy, it is easier for us to develop a clearer picture of the operation of a digital marketing campaign.

Strategy Helps In Identification Of Shortcomings

In many cases, we fail to identify the shortcomings until and unless we sit down and make a thorough analysis of our strategy. If you have an unguided digital marketing strategy, there are chances for embracing mechanisms that seem comfortable but may fail to offer the best return for the time and effort you invest.

Once you have identified the shortcomings in your strategy, the next thing to do is formulate a plan to address the identified shortcomings. You may either hire a consultant or collaborate with a digital marketing agency.

You have to take the time to relate the points you have found after analyzing your digital marketing strategy with your goals. This is important to improve brand awareness and to increase the revenue from sales.

Tips On Software Testing As Part Of Quality Assurance

Software testing refers to the process of evaluating a software program, to know whether it has the quality and complies with predetermined requirements. Through testing, software professionals aim to single out and correct mistakes at an initial phase. It is a significant aspect of QA (quality assurance) and an essential element of software development. Now, let us discuss some tips for testing and quality assurance.

Have A Quality-Centric Business Philosophy

The philosophy of a software development company will determine how well (or bad) the development process will be. The developing software’s quality has to matter to the company, and this is something which top-quality work is based on. It takes time to produce fine code and correct bugs, but software testing is beyond an element associated with the service for which money has to be spent. It is a useful investment too, as faulty software is much costlier and does not go down well with users.

Know The Importance Of Quality

Your team of software developers must know how important it is to build a top-quality software program. The developers also have to know the effects that program errors might have for a business, especially on the applications that are critical to keeping it running.

The initial step of QA begins with programming, which has to do with incorporating a fine software concept and software design. With the right approach and top-quality coding, it is possible to prevent consequent errors and other issues in an easy way. Bug fixing has to be a smart and clean solution, rather than a temporary way of dealing with an issue. Albeit it takes slightly longer occasionally, temporary solutions that do not address underlying issues can be elsewhere in improper places.

Remember That QA Is No Stage

Neither quality assurance (QA) is the first link in software development, nor is it the final link. QA is among the steps in the continuing agile software development process. Software testing occurs in every single version of a software program, and the components of development will be executed only after testing. So, it has to be there as a standard and continuing element of daily software development.

Identify And Define All Your Requirements

Before starting software development, it is important to define the quality criteria and requirements of the to-be-made program. This must be done because every developer and stakeholder has to understand what program should be developed. Besides, another reason to do the aforementioned is that it allows bringing together many different ideas concerning quality and requirements.

As per ISO 9126, software quality aspects are categorized into requirements namely functionality, usability, reliability, maintainability, portability, and efficiency. The software testing professional have to check quality criteria and each of the aforesaid requirements. The results have to be conveyed early by means of fine documentation so that any errors that occur in development can be fixed early enough.

Have Dedicated Staff For Testing

Software testing has to be allocated to one who is devoted to this task. This assures that software testing is performed in a professional manner with focus, not casually. Testing is beyond clicking through a to-be-made software program; a cheap workforce will not replace it. Every strategy, standard and guideline should be followed in testing. Automated testing must be done as a general rule. Every relevant test has to be part of the process from the get-go and implemented without interruption. Only dedicated professionals can offer the experience and expertise necessary in methodological testing.

Use Automated Testing

Test automation is common these days. Automatic equipment has to do around 80% of all software tests. It is very helpful to have automation for standard tests that have repetitions or the ones that are not easy to perform manually.

Automated software tests can be divided into the following.

  • Unit tests
  • Integration tests
  • Component tests
  • GUI (Graphical User Interface) tests
  • Acceptance tests

However, testing everything through automation is impossible. For instance, testing related to the usability of software cannot be done using automated tools. So, manual testing has to be a vital part of SQA (software quality assurance).

Ensure Good Communication Among Team Members And Stakeholders

An extremely significant aspect of software quality management is communication. It is possible to address, reconstruct and correct software bugs only through good documentation. Besides fine communication in a team of software developers, it is also essential to have fine communication with customers. For instance, not communicating fresh specifications early enough, could just cause more costs and major delays in the software development project. Feedback has to be a frequent aspect of SQA to keep the team and customers updated on the present state of the development project.

Ensure There Are Values To Be Had For Everyone

Everybody who takes part in the software development project has to know the advantages of both testing and quality standards. If customers exit a software-based platform, like an ecommerce website, for instance, what would the repercussions and expenses be? That customer action could bring about considerable revenue loss for you. This is reason enough to put money and resources into building top quality software programs.

Finding product errors and defects allows identifying and resolving issues for both developers and customers. So, customer concepts like prebuilt design should be improved. When the concepts do not work in software usability testing, especially for mobile phones, the tester will be able to tackle the issue in time. Designs can then be tweaked, and thereby, any loss of revenue avoided.

Not knowing testing and quality requirements tends to mean a resource shortage. There could not be anything worse than interns or unqualified personnel replacing professionals or testing being canceled completely.

Keep Improving And React To Any Change

Continuous betterment is the key in the agile software development process. The same goes for software testing.

Methods and tools for software testing to guarantee quality constantly keep emerging. If a project’s criteria changes, tried and tested processes will not go well with those requirements and can no longer be utilized together. So, testing professionals have to keep learning about new techniques and tools, plus scrutinize present processes frequently. For this, the following are useful.

  • Sharing knowledge among company teams and testing professionals; and,
  • Discussing strategies, trends, issues and their possible solutions in conferences and groups.

The aforementioned helps in adapting and optimizing software testing and other processes, efficiently.

Use Fine Testing Tools

Tools are important especially for automated testing. Besides well-structured processes and work methods, testing professionals must use the tools that help to streamline their work.

Things to Consider Post Cloud Migration

There can be numerous benefits of migrating to the cloud, like scalability, improved efficiency, simplified management, business agility and lower costs. Cloud migration can be considered the start of a digital transformation for businesses, and enables organizations to quickly adapt to the changes and latest technologies. It is important in today’s changing business landscape to be able to adapt to the changes in technology quickly. For these reasons and many others, it’s estimated that about 83% of the business workloads will be in the cloud storage by the end of 2020.

As per the experts in cloud storage, the desire of businesses to transform digitally is the driving factor for increased cloud adoption and engagement. The introduction of cloud services has changed the way information technology is consumed and delivered, which has allowed companies to reach great innovation levels. While there are many important benefits for cloud migration, there are also many challenges that businesses face after migration.

Moving the infrastructure to critical applications is a decision that businesses do not take lightly. Once the decision is made, the planning and execution of the shifting should be thoughtfully done considering the best options. However, many businesses regularly fail to take into account post cloud migration considerations which should have been done prior to migration. These considerations should be incorporated to the overall plan of cloud migration. Failure to do so can result in problems with underutilization, increased risks, confusion among employees and many more.  

Below are some of the cloud migration challenges that businesses might come across and should be prepared to handle.

Underutilization and Unbudgeted Charges

Once the migration is completed, it’s important for businesses to follow proper steps to make sure they get the most out of the cloud solutions. The agility and flexibility offered by the cloud based solutions can be very beneficial to businesses. However, it should be managed and controlled to keep issues like underutilization, increased risk, unbudgeted costs, and compliance at bay. You can follow the tips below to prevent these issues from happening.

  • Identify various benchmarks and define targets in the important areas like cost, RPO/RTO, availability, and compliance.
  • Establish business governance with continual monitoring and measurement, combined with periodic management review and oversight. In addition, operational and historical data should be maintained.
  • Employ ongoing and proactive optimization of cloud across different tiers like cost. For instance, proactive provisioning and planning to make use of the inherent flexibility of cloud storage services using features like scheduled applications, autoscaling, and environment health checks. It also includes buying reserved instances, leveraging automation and DevOps to monitor actions and environments. The actions can include division wide consolidated analysis and billing, shutting down unwanted or unused instances.
  • Educate yourself on how outsourcing to managed service providers can help you save on costs and resources.

Management of Operational and Organizational Changes

The biggest challenge might not always be technology. It is usually the processes and people that need to adapt to the technology. Employees from various departments should be involved and engaged in the migration tasks, right from the beginning, even though the degree and type of the activities will vary. Managing change, consistent with the other shifts in IT is important for a successful transformation to the cloud storage services. If you focus only on technology, it can lead only to poor results.

Executing applications in the cloud can change the responsibilities and roles of many people across teams. This includes human resources, compliance, and legal and can start new positions like DevOps engineers, cloud architects, and security professionals. For this reason, it is important for the leadership to offer proper education, ongoing training and messaging to make sure that all the employees are completely enabled, comfortable and capable doing their daily things.


Testing is a very important step in the journey to cloud migration. Proper testing in place can help avoid unwanted or unexpected gaps in scalability, business processes, database errors and server breakdowns. Above all, having proper testing in place will ensure that all the applications run seamlessly in the new environment.


Having proper security and monitoring practices will ensure that the downtime is very low. With these measures, downtime will not be much of an issue, but should be considered a challenge that businesses should be prepared to confront. As per the results of a study conducted on downtime, it can cost businesses an average of 5.6K dollars per minute.

Businesses can consider adopting multi cloud or multi location environment to avoid outages. There should be adequate backup, disaster recovery, and availability strategies in place. It’s always better to have workloads across varying locations, as it can add resiliency and cut down the downtime risks.


Data breaches and thefts are occurring at a very big rate and the risks that are associated to protect and guard data are legitimate. It can be nerve wracking for businesses to offer the control of proprietary and sensitive data to a third party. To get rid of security concerns after cloud migration, you need to make sure that the cloud service providers offer user identity management, secure authentication, and access control. When functioning in a hybrid cloud environment, it’s important for the team to focus on the physical security of the complete database and the environment.

Practicing secure data storage is a necessity, as most of the data breaches and violations are caused by either human errors (unintentional or intentional) or due to a failure in identity and access control, data storage and data management security. Moreover, those businesses that select a public cloud provider should understand that the security standards have increased much in the last years. Security inside the public cloud should involve partnership between the user and the service provider. This means that it is very much important to have good understanding on the ownership areas for security.

In the case of public cloud storage systems like AWS, the well accepted and recognized security model is a shared responsibility model. In this case, the service provider is the one who is responsible for making the cloud secure. This includes hardware, physical infrastructure and software, whereas the customer will be responsible for all system security above platform, data, applications, operating system and network traffic. Customers should be able to find out the best ways to handle post migration responsibilities. For instance, they can use procedures, tools, and managed service providers who have experience in cloud services.

You need to understand that migrating from legacy infrastructure to the latest cloud storage is a serious transition. But, if the businesses have an idea of the potential challenges after the migration beforehand, they can be prepared to take the necessary actions and steps to prevent it. Planning out the migration process and coming up with a timeline designed to find and fix the problems quickly when they arise can ensure a smooth transition.