The business industry is getting more and more advanced every single day and if you want to survive in this field, you will have to embrace the new changes. As Stephen Hawkins quoted, “Intelligence is the capability to adapt to change.” Nowadays, people tend to judge a business mainly based on the appeal of their website. In fact, this is actually one of the main reasons that attract potential customers.
Why you should redesign your website
The expectations and interests of
the customers are likely to change over time or with the changing trends.
Hence, it’s extremely crucial to keep on modifying your business websites to
keep your customers engaged. In case you focus solely only on the quality or
other aspects of your service and ignore the appeal of your website, this will cause
your company’s revenue to most likely decrease. In simple words, an outdated
website is more likely to have a negative effect on your trade which can be an
advantage for your business rivals.
Are you wondering about the ways
to survive in this frequently changing digital world and keep pace with the
changing interests and requirements of the consumers as well as the current
trends in market? The simple answer to this is to redesign your outdated
website. Note that the redesigned website must assure both the functionality
and aesthetic design upgrade. You can rely on an expert WordPress development
services provider to achieve this objective.
Similarly, maintaining a decent search engine ranking even after the maintenance and redesign is also as important as redesigning your website. Mind that if you failed to redesign your site properly, it will have a negative effect on all your SEO efforts as well. In short, both of these processes are directly proportional to each other.
How to redesign your site
When you redesign your site, make sure it not only follows the latest market trends but also is faster, clutter-free, user-friendly, mobile-friendly. In other words, redesign your online platform in such a way that it keeps your customers engaged and satisfied. You should consider the tips below when redesigning your website that will create the least effect on the search engine rankings.
In-depth website review
Once you decide to redesign your
website, thoroughly evaluate the present condition or status of your site and
use it as your reference point. Note that since your former website had great
search engine rankings, you can use it as a reference point to maintain the
rankings even during or after the redesigning process.
You can also figure out the mistakes you made on your old site and make changes accordingly when redesigning it. It’s recommended to consider certain areas of your websites such as site architecture, search engine ranking, title tags, Meta descriptions, content, and URLs. Note that focusing on these factors will help you tackle the issues on your old site.
Move to a new host
If your old website had issues
associated with speed, uptime, performance, etc., the hosting provider is to
blame which means its time to switch the host. Haven’t you heard the phrase ‘better
sooner than later’? After all, these are the main elements that maintain your
search engine ranking.
One of the best things to do when you move to a new provider is to redesign your website. Furthermore, try to choose a host from the same place as that of your website since it can affect the load speed of your website, otherwise.
Never discard the well-ranking content
When redesigning your website, make
sure to maintain the content on the site that helped it gain higher search engine
ranking as such. If you try to modify or remove it in the process, it’s likely
to hurt the search engine ranking of your redesigned website. In simple words,
give a new look to your website by keeping the content as genuine as possible.
In case you are making any inevitable changes, be very careful and make them appear nearly insignificant. Besides, make sure to maintain the elements that are commonly-crawled by search engines such as title tags, Meta descriptions, and H1 to H6 headings and schemes.
Follow the architecture of your old website
Following your old website
architecture is one of the best ways to maintain your search engine ranking
even after the redesigning process. Note that if you modify the architecture
during the website redesigning process, you’ll have to build your search engine
ranking again from the beginning.
Rather, make simple and minor changes such as color aspects, visual enhancement, etc. If you attempt to change the complete architecture of your site all of a sudden, it may confuse your customers who are habituated to the old design.
Set up 301 redirects
Setting up 301 redirects is
crucial to let the search engines know about the changes you’ve made. Otherwise,
you’re likely to end up losing the webpages that are doing well. Note that even
a slight change in the URL can affect your ranking irrespective of whether or
not they were intentional. With 301 redirects, the customer will be directed to
the new URL from the old one. This will prevent the ‘404 page not found’ error